How popular isYamaha in search?
In August 2026, there were an estimated 4.1M branded searches for Yamaha worldwide which held steady over the last 11 months. Yamaha holds 83.4% estimated Share of Search among bass guitars worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which bass guitars compete with Yamaha?
Share of Search by month for Yamaha, Fender, Ibanez. The figures are in the table below the chart.
View monthly share of search table
| Month | Yamaha | Fender | Ibanez | Music Man | Schecter | Squier |
|---|---|---|---|---|---|---|
| Oct 2025 | 81.4% | 10.9% | 4% | 1.2% | 1.5% | 0.99% |
| Nov 2025 | 80.7% | 10.8% | 4.9% | 1.2% | 1.5% | 0.98% |
| Dec 2025 | 80.5% | 10.8% | 4.8% | 1.5% | 1.5% | 0.97% |
| Jan 2026 | 79.6% | 10.7% | 5.9% | 1.4% | 1.4% | 0.96% |
| Feb 2026 | 83.2% | 9.2% | 4.1% | 1.2% | 1.5% | 0.82% |
| Mar 2026 | 82.9% | 9.1% | 5% | 1% | 1.2% | 0.82% |
| Apr 2026 | 83.2% | 9.2% | 4.1% | 1.2% | 1.5% | 0.82% |
| May 2026 | 79.9% | 10.8% | 5.9% | 1.2% | 1.4% | 0.79% |
| Jun 2026 | 79.3% | 10.7% | 7.1% | 0.96% | 1.2% | 0.79% |
| Jul 2026 | 83.6% | 9.2% | 4.1% | 1% | 1.2% | 0.83% |
| Aug 2026 | 83.4% | 9.2% | 4.1% | 1.2% | 1.2% | 0.83% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 83.4% | 4.1M | 0% | -0.2 points | |
| 2, held 2nd | 9.2% | 450K | 0% | 0 points | |
| 3, held 3rd | 4.1% | 201K | 0% | 0 points | |
| 4, moved from 5th to 4th | 1.2% | 60.5K | +22.2% | +0.2 pointsmoved from 5th to 4th | |
| 5, moved from 4th to 5th | 1.2% | 60.5K | 0% | 0 pointsmoved from 4th to 5th | |
| 6, held 6th | 0.83% | 40.5K | 0% | 0 points |
1.
Yamaha83.4%
Held 1st. 4.1M estimated branded searches, 0% vs prior month. Share -0.2 points.
2.
Fender9.2%
Held 2nd. 450K estimated branded searches, 0% vs prior month. Share 0 points.
3.
Ibanez
4.1%
Held 3rd. 201K estimated branded searches, 0% vs prior month. Share 0 points.
1.2%
Moved from 5th to 4th. 60.5K estimated branded searches, +22.2% vs prior month. Share +0.2 points.
5.
Schecter1.2%
Moved from 4th to 5th. 60.5K estimated branded searches, 0% vs prior month. Share 0 points.
6.
Squier0.83%
Held 6th. 40.5K estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Yamaha and its closest rivals
How has branded search demand for Yamaha changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Yamaha worldwide held steady at 4.1M.
- Across the 11 months ending August 2026, Yamaha’s estimated Share of Search among bass guitars worldwide increased from 81.4% to 83.4%.
- Across the 11 months ending August 2026, Yamaha’s estimated Share of Search among bass guitars worldwide peaked at 83.6% in July 2026 and was lowest at 79.3% in June 2026.
How did search popularity change for bass guitars worldwide in August 2026?
4 changes
Fender’s estimated Share of Search among bass guitars worldwide has lost ground for 3 months in a row, from 10.8% to 9.2% in August 2026.
In August 2026, Music Man rose from 5th to 4th among bass guitars worldwide.
In August 2026, Schecter fell from 4th to 5th among bass guitars worldwide.
Estimated monthly branded searches for Squier worldwide fell 18.2% over 11 measured months, from 49.5K to 40.5K in August 2026.
Where does Yamaha compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Outboard motor brands | 2nd of 6 | 27.3% | Show ranking |
| Pa systems | 1st of 6 | 54.6% | Show ranking |
| Digital pianos | 1st of 6 | 58.6% | Show ranking |
| Studio monitors | 1st of 6 | 58.8% | Show ranking |
| Foldback monitor brands | 1st of 6 | 62.6% | Show ranking |
| Metronome brands | 1st of 6 | 65.6% | Show ranking |
| Bass guitars | 1st of 6 | 83.4% | Shown above |
| Xylophone brands | 1st of 6 | 87.7% | Show ranking |
| Keyboards and synths | 1st of 6 | 91.2% | Show ranking |
| Audio mixers | 1st of 6 | 93.5% | Show ranking |
| Acoustic guitars | 1st of 6 | 93.6% | Show ranking |
| Boat brands | 1st of 6 | 94.8% | Show ranking |
| Drum kits | 1st of 6 | 96.5% | Show ranking |
| Piano bench brands | 1st of 6 | 98.6% | Show ranking |
| Saxophones | 1st of 6 | 99% | Show ranking |
| Mouthpiece brands | 1st of 6 | 99.3% | Show ranking |
| Violins | 1st of 6 | 99.6% | Show ranking |
How is Yamaha measured?
Brandwave collects information about searches that people make online using Yamaha’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- yamaha
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Is Yamaha your brand?
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