How popular isYamaha?
In September 2026, people searched for Yamaha by name about 4.4 million times worldwide, about the same as the previous year. These searches made up 44% of all global trumpet brand searches, placing Yamaha first out of eight brands. When we asked both ChatGPT and Google AI Overviews about trumpet brands, Yamaha appeared in all answers and was the most recommended of the eight.
Yamaha is the most searched of 8 competitors and the most recommended in AI answers.
YamahaShare of searches 44%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
BachShare of searches 24%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
JupiterShare of searches 13.1%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
GetzenShare of searches 5.8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
Conn-SelmerShare of searches 4.7%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
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Top trumpet brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Yamaha appeared in all five answers. Yamaha is the most recommended of the eight.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Yamaha1st
- Bach2nd
Adams3rd- Jupiter4th
- Getzen5th
Schilke6th- Conn-Selmer–
Carol Brass–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Yamaha5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Bach4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Getzen3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Jupiter2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Adams2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Schilke1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Conn-Selmer0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Carol Brass0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about trumpet brands
5 answers
Asked ChatGPT
“What's the best trumpet for a beginner?”
Asked ChatGPT
“Which trumpet brand should a student buy?”
Asked ChatGPT
“What are the best professional trumpet brands?”
Searched Google, AI Overview
“trumpet”
Searched Google, AI Overview
“student trumpet”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 27, 2026.
Which trumpet brands compete with Yamaha?
Share of searches by month for Yamaha, Bach, Jupiter, Getzen, Conn-Selmer, Schilke, Carol Brass, Adams. The figures are in the table below the chart.
View monthly share of searches table
| Month | Yamaha | Bach | Jupiter | Getzen | Conn-Selmer | Schilke | Carol Brass | Adams |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 44.8% | 24.5% | 10.7% | 5.9% | 4.8% | 4.8% | 2.2% | 2.2% |
| Nov 2025 | 42.7% | 28.6% | 10.2% | 5.7% | 3.5% | 4.6% | 2.1% | 2.5% |
| Dec 2025 | 43.8% | 23.9% | 10.5% | 8.7% | 3.6% | 4.7% | 2.1% | 2.6% |
| Jan 2026 | 49.8% | 22.2% | 7.8% | 6.6% | 4.1% | 4.1% | 2.4% | 3% |
| Feb 2026 | 45.6% | 24.9% | 8.8% | 6% | 4.1% | 4.6% | 2.7% | 3.3% |
| Mar 2026 | 45% | 24.6% | 8.6% | 5.9% | 4% | 5.9% | 2.7% | 3.3% |
| Apr 2026 | 43.7% | 29.1% | 8.4% | 5.7% | 3.9% | 4.4% | 2.1% | 2.6% |
| May 2026 | 49.6% | 22.1% | 9.8% | 5.3% | 4.1% | 4.1% | 2.4% | 2.4% |
| Jun 2026 | 44.4% | 24.1% | 10.4% | 5.5% | 4.8% | 4.8% | 2.6% | 3.2% |
| Jul 2026 | 45.1% | 24.5% | 10.6% | 5.6% | 4.9% | 4% | 2.7% | 2.7% |
| Aug 2026 | 49.9% | 22.2% | 12.1% | 4.4% | 4.4% | 3.4% | 1.6% | 2% |
| Sep 2026 | 44% | 24% | 13.1% | 5.8% | 4.7% | 3.6% | 2.6% | 2.1% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 44% | 12.1K | -18.2% | -5.9 points | |
| 2, held 2nd | 24% | 6.6K | 0% | +1.7 points | |
| 3, held 3rd | 13.1% | 3.6K | 0% | +1 points | |
| 4, moved from 5th to 4th | 5.8% | 1.6K | +23.1% | +1.4 pointsmoved from 5th to 4th | |
| 5, moved from 4th to 5th | 4.7% | 1.3K | 0% | +0.3 pointsmoved from 4th to 5th | |
| 6, held 6th | 3.6% | 1K | 0% | +0.3 points | |
| 7, moved from 8th to 7th | 2.6% | 720 | +50% | +1 pointsmoved from 8th to 7th | |
| 8, moved from 7th to 8th | 2.1% | 590 | 0% | +0.2 pointsmoved from 7th to 8th |
1.
Yamaha44%
Held 1st. 12.1K estimated branded searches, -18.2% vs prior month. Share -5.9 points.
2.
Bach24%
Held 2nd. 6.6K estimated branded searches, 0% vs prior month. Share +1.7 points.
3.
Jupiter13.1%
Held 3rd. 3.6K estimated branded searches, 0% vs prior month. Share +1 points.
4.
Getzen5.8%
Moved from 5th to 4th. 1.6K estimated branded searches, +23.1% vs prior month. Share +1.4 points.
4.7%
Moved from 4th to 5th. 1.3K estimated branded searches, 0% vs prior month. Share +0.3 points.
6.
Schilke3.6%
Held 6th. 1K estimated branded searches, 0% vs prior month. Share +0.3 points.
2.6%
Moved from 8th to 7th. 720 estimated branded searches, +50% vs prior month. Share +1 points.
8.
Adams2.1%
Moved from 7th to 8th. 590 estimated branded searches, 0% vs prior month. Share +0.2 points.
Yamaha and Conn-Selmer sell other things too, so only their searches that name this product count here, like “yamaha trumpet”.
Compare popularity between Yamaha and its closest rivals
Every comparison with Yamaha
91 comparisons
- KTM vs Yamaha
- Honda vs Yamaha
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- CFMOTO vs Yamaha
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- Polaris vs Yamaha
- Kawasaki vs Yamaha
- Fender vs Yamaha
- Ibanez vs Yamaha
- Music Man vs Yamaha
- Schecter vs Yamaha
- Squier vs Yamaha
- Adam Audio vs Yamaha
- Behringer vs Yamaha
- Midas vs Yamaha
- Soundcraft vs Yamaha
- Solid State Logic vs Yamaha
- Selmer vs Yamaha
- Alesis vs Yamaha
- DW vs Yamaha
- Ludwig vs Yamaha
- Mapex vs Yamaha
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- Sonor vs Yamaha
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- Allen & Heath vs Yamaha
- Gretsch vs Yamaha
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- Buffet Crampon vs Yamaha
- Bose vs Yamaha
- Denon vs Yamaha
- JBL vs Yamaha
- LG vs Yamaha
- Marantz vs Yamaha
- Samsung vs Yamaha
- Sonos vs Yamaha
- Sony vs Yamaha
- REL Acoustics vs Yamaha
- Suzuki ATV vs Yamaha
- SVS vs Yamaha
- Yamaha vs Yanagisawa
- Bach vs Yamaha
- Evinrude vs Yamaha
- Honda Marine vs Yamaha
- Mercury Marine vs Yamaha
- Suzuki vs Yamaha
- Tohatsu vs Yamaha
- Muramatsu vs Yamaha
- Polk Audio vs Yamaha
- Backun vs Yamaha
- Panasonic vs Yamaha
- Jupiter vs Yamaha
- Klipsch vs Yamaha
- PreSonus vs Yamaha
- Focal Car Audio vs Yamaha
- Pearl Flutes vs Yamaha
- Amadeus vs Yamaha
- Gemeinhardt vs Yamaha
- Getzen vs Yamaha
- Conn-Selmer vs Yamaha
- Hyundai Power Equipment vs Yamaha
- Hidrau vs Yamaha
- Leblanc vs Yamaha
- Schilke vs Yamaha
- Korg vs Yamaha
- Seiko vs Yamaha
- Wittner vs Yamaha
- Adams vs Yamaha
- Bergerault vs Yamaha
- JVC vs Yamaha
- Musser vs Yamaha
- Studio 49 vs Yamaha
- Altus vs Yamaha
- Carol Brass vs Yamaha
- Boss vs Yamaha
- KEF vs Yamaha
- Etude vs Yamaha
- Champion Power Equipment vs Yamaha
- Cummins vs Yamaha
- Generac vs Yamaha
- Honda Power Equipment vs Yamaha
- Westinghouse vs Yamaha
- Jean Paul vs Yamaha
- Mendini vs Yamaha
- Ryobi vs Yamaha
- Cherub vs Yamaha
- Firman vs Yamaha
- Kawai vs Yamaha
How has branded search demand for Yamaha changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Yamaha worldwide held steady, from 4.5M to 4.4M.
- Across the 12 months ending September 2026, Yamaha’s share of searches among trumpet brands worldwide decreased from 44.8% to 44%.
- Across the 12 months ending September 2026, Yamaha’s share of searches among trumpet brands worldwide peaked at 49.9% in August 2026 and was lowest at 42.7% in November 2025.
How did search popularity change for trumpet brands worldwide in September 2026?
6 changes
In September 2026, Getzen overtook Conn-Selmer to rank 4th among trumpet brands worldwide, with 5.8% of the searches.
In September 2026, Carol Brass overtook Adams to rank 7th among trumpet brands worldwide, with 2.6% of the searches.
In September 2026, Bach gained share of searches among trumpet brands worldwide, from 22.2% to 24%.
In September 2026, Jupiter gained share of searches among trumpet brands worldwide, from 12.1% to 13.1%.
In September 2026, Yamaha lost share of searches among trumpet brands worldwide, from 49.9% to 44%.
Estimated monthly branded searches for Schilke worldwide fell 23.1% over 12 measured months, from 1.3K to 1K in September 2026.
How are Yamaha’s branded searches counted?
42 search terms
Brandwave collects information about searches that people make online using Yamaha’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- yamaha
- yamaha alto sax
- yamaha alto saxophone
- yamaha analog mixer
- yamaha atv
- yamaha atv side by side
- yamaha av receiver
- yamaha bass guitar
- yamaha bluetooth receiver
- yamaha clarinet
- yamaha drums
- yamaha flute
- yamaha generator
- yamaha glockenspiel
- yamaha home cinema
- yamaha home theater
- yamaha hs5
- yamaha hs7
- yamaha hs8
- yamaha inverter generator
- yamaha keyboard stool
- yamaha metronome
- yamaha mg10xu
- yamaha mixer
- yamaha mixing console
- yamaha monitor speaker
- yamaha outboard motor
- yamaha piano bench
- yamaha piano stool
- yamaha portable generator
- yamaha saxophone
- yamaha side by side
- yamaha soundbar
- yamaha stage monitor
- yamaha studio monitor
- yamaha studio monitors
- yamaha subwoofer
- yamaha surround sound
- yamaha surround sound system
- yamaha trbx
1–40 of 42
Do you work for Yamaha? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does Yamaha compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Dirt bikes brands | 1st of 4 | 65.9% | Show ranking |
| Studio monitors | 2nd of 5 | 19.8% | Show ranking |
| Bass guitars | 6th of 6 | 5% | Show ranking |
| Home cinema brands | 9th of 13 | 3.2% | Show ranking |
| ATV and side-by-side brands | 5th of 6 | 11.9% | Show ranking |
| Drum kit brands | 9th of 10 | 7.2% | Show ranking |
| Audio mixers | 4th of 8 | 12.1% | Show ranking |
| Subwoofer brands | 7th of 9 | 6.2% | Show ranking |
| Outboard motor brands | 6th of 6 | 6.2% | Show ranking |
| Alto sax brands | 1st of 4 | 48% | Show ranking |
| Metronome brands | 4th of 6 | 2.5% | Show ranking |
| Flute brands | 1st of 10 | 51.9% | Show ranking |
| Clarinet brands | 2nd of 6 | 30.7% | Show ranking |
| Xylophone brands | 6th of 6 | 3.1% | Show ranking |
| Trumpet brands | 1st of 8 | 44% | Shown above |
| Portable generator brands | 5th of 7 | 2.3% | Show ranking |
| Inverter generator brands | 3rd of 6 | 9.6% | Show ranking |
| Piano stool brands | 2nd of 4 | 26.1% | Show ranking |
Is Yamaha your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.