Brandwave

How popular isYamaha?

In September 2026, people searched for Yamaha by name about 4.4 million times worldwide, about the same as the previous year. These searches made up 7.2% of all global drum kit brand searches, placing Yamaha ninth out of ten brands. When we asked both ChatGPT and Google AI Overviews about drum kit brands, Yamaha appeared in all answers and was the most recommended of the ten.

Search and AI answers in September 2026

Yamaha is the ninth most searched of 10 competitors and the most recommended in AI answers.

  1. PearlShare of searches 16.9%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  2. DWShare of searches 14%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  3. TamaShare of searches 13.4%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  4. LudwigShare of searches 9.7%Mentioned in 3 of 5 AI answersPlace in AI recommendations 6th
  5. YamahaShare of searches 7.2%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st

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Top drum kit brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Yamaha appeared in all five answers. Yamaha is the most recommended of the ten.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Yamaha1st
  2. Pearl2nd
  3. Tama3rd
  4. DW4th
  5. Gretsch5th
  6. Ludwig6th
  7. Roland7th
  8. Sonor8th
  9. Mapex9th
  10. Alesis10th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Pearl5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Yamaha5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Tama4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • DW3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Ludwig3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Roland3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Gretsch3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Mapex2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Alesis2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Sonor2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about drum kit brands

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Which drum kit brands compete with Yamaha?

Yamaha against drum kit brands worldwide, by month

Share of searches by month for Pearl, DW, Tama, Ludwig, Mapex, Alesis, Roland, Sonor, Yamaha, Gretsch. The figures are in the table below the chart.

View monthly share of searches table
MonthPearlDWTamaLudwigMapexAlesisRolandSonorYamahaGretsch
Oct 202519.4%14%12.7%8.7%7.3%8.1%9.9%7.3%5.9%6.7%
Nov 202517.6%14.5%11.4%10.1%7.5%8.9%9.5%7.5%6.1%7%
Dec 202517.8%13.8%12.6%11.1%7%9.6%8.6%7%5.8%6.7%
Jan 202620%14%12.5%9.8%7.1%7.6%8%7.1%7.1%6.6%
Feb 202622.9%13.5%12.1%9.3%6.8%6.6%7.6%6.8%6.8%7.6%
Mar 202620%13%11.8%9.1%8.1%7.4%9.9%6.6%6.6%7.5%
Apr 202618.3%14%12.5%9.7%8.8%7.6%8%7.2%7.2%6.7%
May 202619.3%14%12.3%9.5%8.6%7.8%7.8%7%7%6.6%
Jun 202621.6%14.3%12.9%8.6%9%6.7%7.6%6%6%6.9%
Jul 202631.9%10.7%11.9%7.5%6.7%6.1%6.9%6.7%5.5%6.2%
Aug 202627.4%12.8%11.7%9%6.5%7.3%7.3%5.3%6.5%6.1%
Sep 202616.9%14%13.4%9.7%8.8%8%8%7.2%7.2%6.7%

  1. 1.Pearl

    16.9%

    Held 1st. 34.7K estimated branded searches, -44% vs prior month. Share -10.5 points.

  2. 2.DW

    14%

    Held 2nd. 28.7K estimated branded searches, -1% vs prior month. Share +1.1 points.

  3. 3.Tama

    13.4%

    Held 3rd. 27.6K estimated branded searches, +4.5% vs prior month. Share +1.8 points.

  4. 4.Ludwig

    9.7%

    Held 4th. 20K estimated branded searches, -1.5% vs prior month. Share +0.8 points.

  5. 5.Mapex

    8.8%

    Moved from 7th to 5th. 18.1K estimated branded searches, +22.3% vs prior month. Share +2.3 points.

  6. 6.Alesis

    8%

    Moved from 5th to 6th. 16.5K estimated branded searches, 0% vs prior month. Share +0.7 points.

  7. 7.Roland

    8%

    Moved from 6th to 7th. 16.5K estimated branded searches, 0% vs prior month. Share +0.7 points.

  8. 8.Sonor

    7.2%

    Moved from 10th to 8th. 14.8K estimated branded searches, +22.3% vs prior month. Share +1.9 points.

  9. 9.Yamaha

    7.2%

    Moved from 8th to 9th. 14.8K estimated branded searches, 0% vs prior month. Share +0.7 points.

  10. 10.Gretsch

    6.7%

    Moved from 9th to 10th. 13.9K estimated branded searches, 0% vs prior month. Share +0.6 points.

Yamaha, Alesis and Gretsch sell other things too, so only their searches that name this product count here, like “yamaha drums”.

Compare popularity between Yamaha and its closest rivals

Every comparison with Yamaha

91 comparisons

How has branded search demand for Yamaha changed worldwide over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Yamaha worldwide held steady, from 4.5M to 4.4M.
  • Across the 12 months ending September 2026, Yamaha’s share of searches among drum kit brands worldwide increased from 5.9% to 7.2%.
  • Across the 12 months ending September 2026, Yamaha’s share of searches among drum kit brands worldwide peaked at 7.2% in September 2026 and was lowest at 5.5% in July 2026.
  • Across the 12 months ending September 2026, Yamaha rose from 10th to 9th among drum kit brands worldwide.

How did search popularity change for drum kit brands worldwide in September 2026?

6 changes

  1. In September 2026, Mapex overtook Alesis and Roland to rank 5th among drum kit brands worldwide, with 8.8% of the searches.

  2. In September 2026, Sonor overtook Yamaha and Gretsch to rank 8th among drum kit brands worldwide, with 7.2% of the searches.

  3. In September 2026, Tama gained share of searches among drum kit brands worldwide, from 11.7% to 13.4%.

  4. In September 2026, DW gained share of searches among drum kit brands worldwide, from 12.8% to 14%.

  5. In September 2026, Ludwig gained share of searches among drum kit brands worldwide, from 9% to 9.7%.

  6. In September 2026, Alesis gained share of searches among drum kit brands worldwide, from 7.3% to 8%.

How are Yamaha’s branded searches counted?

42 search terms

Brandwave collects information about searches that people make online using Yamaha’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • yamaha
  • yamaha alto sax
  • yamaha alto saxophone
  • yamaha analog mixer
  • yamaha atv
  • yamaha atv side by side
  • yamaha av receiver
  • yamaha bass guitar
  • yamaha bluetooth receiver
  • yamaha clarinet
  • yamaha drums
  • yamaha flute
  • yamaha generator
  • yamaha glockenspiel
  • yamaha home cinema
  • yamaha home theater
  • yamaha hs5
  • yamaha hs7
  • yamaha hs8
  • yamaha inverter generator
  • yamaha keyboard stool
  • yamaha metronome
  • yamaha mg10xu
  • yamaha mixer
  • yamaha mixing console
  • yamaha monitor speaker
  • yamaha outboard motor
  • yamaha piano bench
  • yamaha piano stool
  • yamaha portable generator
  • yamaha saxophone
  • yamaha side by side
  • yamaha soundbar
  • yamaha stage monitor
  • yamaha studio monitor
  • yamaha studio monitors
  • yamaha subwoofer
  • yamaha surround sound
  • yamaha surround sound system
  • yamaha trbx

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Do you work for Yamaha? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Yamaha compete?

Yamaha is ranked in 18 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Dirt bikes brands1st of 465.9%Show ranking
Studio monitors2nd of 519.8%Show ranking
Bass guitars6th of 65%Show ranking
Home cinema brands9th of 133.2%Show ranking
ATV and side-by-side brands5th of 611.9%Show ranking
Drum kit brands9th of 107.2%Shown above
Audio mixers4th of 812.1%Show ranking
Subwoofer brands7th of 96.2%Show ranking
Outboard motor brands6th of 66.2%Show ranking
Alto sax brands1st of 448%Show ranking
Metronome brands4th of 62.5%Show ranking
Flute brands1st of 1051.9%Show ranking
Clarinet brands2nd of 630.7%Show ranking
Xylophone brands6th of 63.1%Show ranking
Trumpet brands1st of 844%Show ranking
Portable generator brands5th of 72.3%Show ranking
Inverter generator brands3rd of 69.6%Show ranking
Piano stool brands2nd of 426.1%Show ranking
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