Brandwave

How popular isDW in search?

In September 2026, there were an estimated 27.1K branded searches for DW worldwide which is down 18.1% over the last 12 months. DW holds 33% estimated Share of Search among drum kit brands worldwide and is ranked 1st of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. DW33%
  2. Pearl27%
  3. Tama22%
  4. Ludwig18%
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Which drum kit brands compete with DW?

DW against drum kit brands worldwide, by month

Share of Search by month for DW, Pearl, Tama, Ludwig. The figures are in the table below the chart.

View monthly share of search table
MonthDWPearlTamaLudwig
Oct 202532.1%32.1%21.5%14.3%
Nov 202534.3%28.1%18.8%18.8%
Dec 202532.9%27%22.1%18%
Jan 202631.1%31.1%20.8%17%
Feb 202631.1%31.1%20.8%17%
Mar 202631.1%31.1%20.8%17%
Apr 202633%27%22%18%
May 202633%27%22%18%
Jun 202630%36.6%20%13.4%
Jul 202619.7%53.6%16%10.7%
Aug 202624.7%45.2%16.5%13.5%
Sep 202633%27%22%18%

  1. 1.DW

    33%

    Moved from 2nd to 1st. 27.1K estimated branded searches, 0% vs prior month. Share +8.2 points.

  2. 2.Pearl

    27%

    Moved from 1st to 2nd. 22.2K estimated branded searches, -55.2% vs prior month. Share -18.2 points.

  3. 3.Tama

    22%

    Held 3rd. 18.1K estimated branded searches, 0% vs prior month. Share +5.5 points.

  4. 4.Ludwig

    18%

    Held 4th. 14.8K estimated branded searches, 0% vs prior month. Share +4.5 points.

Compare search popularity between DW and its closest rivals

Every comparison with DW

How has branded search demand for DW changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for DW worldwide fell from 33.1K to 27.1K.
  • Across the 12 months ending September 2026, DW’s estimated Share of Search among drum kit brands worldwide increased from 32.1% to 33%.
  • Across the 12 months ending September 2026, DW’s estimated Share of Search among drum kit brands worldwide peaked at 34.3% in November 2025 and was lowest at 19.7% in July 2026.

How did search popularity change for drum kit brands worldwide in September 2026?

  1. In September 2026, DW overtook Pearl to become the leader among drum kit brands worldwide, with 33% estimated Share of Search.

  2. In September 2026, Tama gained estimated Share of Search among drum kit brands worldwide, from 16.5% to 22%.

  3. In September 2026, Ludwig gained estimated Share of Search among drum kit brands worldwide, from 13.5% to 18%.

  4. In September 2026, Pearl lost estimated Share of Search among drum kit brands worldwide, from 45.2% to 27%.

Where does DW compete?

DW is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Drum practice pad brands2nd of 621.5%Show ranking
Drum stool brands1st of 724.4%Show ranking
Drum throne brands1st of 531%Show ranking
Drum kit brands1st of 433%Shown above
Cymbal stand brands1st of 439.3%Show ranking

How is DW measured?

Brandwave collects information about searches that people make online using DW’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • dw drums

Do you work for DW? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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