Brandwave

DW vs Vic Firth:Which is searched more?

In August 2026, DW had more branded searches than Vic Firth among drum practice pad brands worldwide. DW was estimated to have 27.1K branded searches compared to Vic Firth’s 22.2K, and held a 2.2% Share of Search versus Vic Firth’s 1.8%. These are worldwide searches for English-language branded terms.

Share of Search among drum practice pad brands worldwide in August 2026Which is more popular in search, DW or Vic Firth?
DW2.2%27.1K searches
vs
Vic Firth1.8%22.2K searches

Follow DW vs Vic Firth and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Which is more popular in search, DW or Vic Firth?

Compare the drum practice pad brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

DW and Vic Firth among drum practice pad brands worldwide, by month

Share of Search by month for DW, Vic Firth. The figures are in the table below the chart.

View monthly share of search table
MonthDWVic Firth
Oct 20252.8%2.3%
Nov 20252.8%2.3%
Dec 20252.5%2.1%
Jan 20262.2%1.5%
Feb 20262.1%1.7%
Mar 20262.4%2%
Apr 20262%1.6%
May 20262.2%1.8%
Jun 20262.2%1.5%
Jul 20261.8%1.5%
Aug 20262.2%1.8%
Sep 2026——

How has the DW and Vic Firth comparison changed over the last 12 months?

  • DW was ahead of Vic Firth in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, DW’s estimated Share of Search among drum practice pad brands worldwide moved from 2.8% to 2.2%, and its estimated monthly branded searches moved from 33.1K to 27.1K.
  • Across the 11 months ending August 2026, Vic Firth’s estimated Share of Search among drum practice pad brands worldwide moved from 2.3% to 1.8%, and its estimated monthly branded searches moved from 27.1K to 22.2K.

How did search popularity change for drum practice pad brands worldwide in August 2026?

  1. Estimated monthly branded searches for DW worldwide fell 18.1% over 11 measured months, from 33.1K to 27.1K in August 2026.

  2. Estimated monthly branded searches for Vic Firth worldwide fell 18.1% over 11 measured months, from 27.1K to 22.2K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using DW’s and Vic Firth’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

DW

1 branded search term

  • dw drums

Vic Firth

1 branded search term

  • vic firth

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.