Brandwave

How popular isDW in search?

In August 2026, there were an estimated 27.1K branded searches for DW worldwide which is down 18.1% over the last 11 months. DW holds 2.2% estimated Share of Search among drum practice pad brands worldwide and is ranked 4th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Aquarian66.9%
  2. Evans24.5%
  3. Promark4%
  4. DW2.2%
  5. Vic Firth1.8%
  6. Remo0.66%
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Which drum practice pad brands compete with DW?

DW against drum practice pad brands worldwide, by month

Share of Search by month for Aquarian, Evans, Promark, DW. The figures are in the table below the chart.

View monthly share of search table
MonthAquarianEvansPromarkDWVic FirthRemo
Oct 202569.2%20.7%4.2%2.8%2.3%0.83%
Nov 202568.7%20.5%5.1%2.8%2.3%0.68%
Dec 202575.7%15.2%3.7%2.5%2.1%0.75%
Jan 202679.9%13.2%2.7%2.2%1.5%0.65%
Feb 202677%15.5%3.1%2.1%1.7%0.62%
Mar 202673.2%17.9%3.6%2.4%2%0.88%
Apr 202659.6%32.6%3.6%2%1.6%0.72%
May 202666.3%24.2%4.9%2.2%1.8%0.65%
Jun 202667.2%24.6%4%2.2%1.5%0.54%
Jul 202667.4%24.6%4.1%1.8%1.5%0.66%
Aug 202666.9%24.5%4%2.2%1.8%0.66%
Sep 2026——————

  1. 1.Aquarian

    66.9%

    Held 1st. 823K estimated branded searches, 0% vs prior month. Share -0.5 points.

  2. 2.Evans

    24.5%

    Held 2nd. 301K estimated branded searches, 0% vs prior month. Share -0.2 points.

  3. 3.Promark

    4%

    Held 3rd. 49.5K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.DW

    2.2%

    Held 4th. 27.1K estimated branded searches, +22.1% vs prior month. Share +0.4 points.

  5. 5.Vic Firth

    1.8%

    Held 5th. 22.2K estimated branded searches, +22.7% vs prior month. Share +0.3 points.

  6. 6.Remo

    0.66%

    Held 6th. 8.1K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between DW and its closest rivals

How has branded search demand for DW changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for DW worldwide fell from 33.1K to 27.1K.
  • Across the 11 months ending August 2026, DW’s estimated Share of Search among drum practice pad brands worldwide decreased from 2.8% to 2.2%.

How did search popularity change for drum practice pad brands worldwide in August 2026?

  1. Estimated monthly branded searches for Evans worldwide rose 22.4% over 11 measured months, from 246K to 301K in August 2026.

  2. Estimated monthly branded searches for Remo worldwide fell 18.2% over 11 measured months, from 9.9K to 8.1K in August 2026.

  3. Estimated monthly branded searches for DW worldwide fell 18.1% over 11 measured months, from 33.1K to 27.1K in August 2026.

  4. Estimated monthly branded searches for Vic Firth worldwide fell 18.1% over 11 measured months, from 27.1K to 22.2K in August 2026.

Where does DW compete?

DW is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Drum throne brands3rd of 61.7%Show ranking
Drum practice pad brands4th of 62.2%Shown above

How is DW measured?

Brandwave collects information about searches that people make online using DW’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • dw drums

Do you work for DW? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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