Brandwave

How popular isDW in search?

In September 2026, there were an estimated 27.1K branded searches for DW worldwide which is down 18.1% over the last 12 months. DW holds 39.3% estimated Share of Search among cymbal stand brands worldwide and is ranked 1st of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. DW39.3%
  2. Pearl32.2%
  3. Tama26.2%
  4. Gibraltar2.3%
DW website (opens in a new tab)

Follow DW and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Which cymbal stand brands compete with DW?

DW against cymbal stand brands worldwide, by month

Share of Search by month for DW, Pearl, Tama, Gibraltar. The figures are in the table below the chart.

View monthly share of search table
MonthDWPearlTamaGibraltar
Oct 202536.8%36.8%24.7%1.8%
Nov 202541.4%33.9%22.6%2.2%
Dec 202539.4%32.3%26.4%1.9%
Jan 202636.8%36.8%24.7%1.8%
Feb 202636.7%36.7%24.5%2.2%
Mar 202636.6%36.6%24.4%2.3%
Apr 202639.3%32.2%26.3%2.2%
May 202639.3%32.2%26.2%2.3%
Jun 202634%41.5%22.7%1.8%
Jul 202621.7%59.2%17.7%1.3%
Aug 202628.1%51.4%18.8%1.6%
Sep 202639.3%32.2%26.2%2.3%

  1. 1.DW

    39.3%

    Moved from 2nd to 1st. 27.1K estimated branded searches, 0% vs prior month. Share +11.1 points.

  2. 2.Pearl

    32.2%

    Moved from 1st to 2nd. 22.2K estimated branded searches, -55.2% vs prior month. Share -19.2 points.

  3. 3.Tama

    26.2%

    Held 3rd. 18.1K estimated branded searches, 0% vs prior month. Share +7.4 points.

  4. 4.Gibraltar

    2.3%

    Held 4th. 1.6K estimated branded searches, 0% vs prior month. Share +0.6 points.

Compare search popularity between DW and its closest rivals

Every comparison with DW

How has branded search demand for DW changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for DW worldwide fell from 33.1K to 27.1K.
  • Across the 12 months ending September 2026, DW’s estimated Share of Search among cymbal stand brands worldwide increased from 36.8% to 39.3%.
  • Across the 12 months ending September 2026, DW’s estimated Share of Search among cymbal stand brands worldwide peaked at 41.4% in November 2025 and was lowest at 21.7% in July 2026.

How did search popularity change for cymbal stand brands worldwide in September 2026?

  1. In September 2026, DW overtook Pearl to become the leader among cymbal stand brands worldwide, with 39.3% estimated Share of Search.

  2. In September 2026, Tama gained estimated Share of Search among cymbal stand brands worldwide, from 18.8% to 26.2%.

  3. In September 2026, Gibraltar gained estimated Share of Search among cymbal stand brands worldwide, from 1.6% to 2.3%.

  4. In September 2026, Pearl lost estimated Share of Search among cymbal stand brands worldwide, from 51.4% to 32.2%.

Where does DW compete?

DW is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Drum practice pad brands2nd of 621.5%Show ranking
Drum stool brands1st of 730.4%Show ranking
Drum throne brands1st of 531%Show ranking
Drum kit brands1st of 433%Show ranking
Cymbal stand brands1st of 439.3%Shown above

How is DW measured?

Brandwave collects information about searches that people make online using DW’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • dw drums

Do you work for DW? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is DW your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free