Brandwave

How popular isLudwig in search?

In September 2026, there were an estimated 14.8K branded searches for Ludwig worldwide which held steady over the last 12 months. Ludwig holds 18% estimated Share of Search among drum kit brands worldwide and is ranked 4th of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. DW33%
  2. Pearl27%
  3. Tama22%
  4. Ludwig18%
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Which drum kit brands compete with Ludwig?

Ludwig against drum kit brands worldwide, by month

Share of Search by month for DW, Pearl, Tama, Ludwig. The figures are in the table below the chart.

View monthly share of search table
MonthDWPearlTamaLudwig
Oct 202532.1%32.1%21.5%14.3%
Nov 202534.3%28.1%18.8%18.8%
Dec 202532.9%27%22.1%18%
Jan 202631.1%31.1%20.8%17%
Feb 202631.1%31.1%20.8%17%
Mar 202631.1%31.1%20.8%17%
Apr 202633%27%22%18%
May 202633%27%22%18%
Jun 202630%36.6%20%13.4%
Jul 202619.7%53.6%16%10.7%
Aug 202624.7%45.2%16.5%13.5%
Sep 202633%27%22%18%

  1. 1.DW

    33%

    Moved from 2nd to 1st. 27.1K estimated branded searches, 0% vs prior month. Share +8.2 points.

  2. 2.Pearl

    27%

    Moved from 1st to 2nd. 22.2K estimated branded searches, -55.2% vs prior month. Share -18.2 points.

  3. 3.Tama

    22%

    Held 3rd. 18.1K estimated branded searches, 0% vs prior month. Share +5.5 points.

  4. 4.Ludwig

    18%

    Held 4th. 14.8K estimated branded searches, 0% vs prior month. Share +4.5 points.

Compare search popularity between Ludwig and its closest rivals

Every comparison with Ludwig

How has branded search demand for Ludwig changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Ludwig worldwide held steady at 14.8K.
  • Across the 12 months ending September 2026, Ludwig’s estimated Share of Search among drum kit brands worldwide increased from 14.3% to 18%.
  • Across the 12 months ending September 2026, Ludwig’s estimated Share of Search among drum kit brands worldwide peaked at 18.8% in November 2025 and was lowest at 10.7% in July 2026.

How did search popularity change for drum kit brands worldwide in September 2026?

  1. In September 2026, DW overtook Pearl to become the leader among drum kit brands worldwide, with 33% estimated Share of Search.

  2. In September 2026, Tama gained estimated Share of Search among drum kit brands worldwide, from 16.5% to 22%.

  3. In September 2026, Ludwig gained estimated Share of Search among drum kit brands worldwide, from 13.5% to 18%.

  4. In September 2026, Pearl lost estimated Share of Search among drum kit brands worldwide, from 45.2% to 27%.

Where does Ludwig compete?

Ludwig is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Drum kits5th of 512.1%Show ranking
Drum brands4th of 516.1%Show ranking
Drum kit brands4th of 418%Shown above
Drumhead brands1st of 654.9%Show ranking

How is Ludwig measured?

Brandwave collects information about searches that people make online using Ludwig’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • ludwig drums

Do you work for Ludwig? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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