Code vs Ludwig:Which is more popular by branded search?
In August 2026, Code had more branded searches than Ludwig among drumhead brands worldwide. Code was estimated to have 2.2M branded searches compared to Ludwig’s 14.8K, and held a 61.7% Share of Search versus Ludwig’s 0.41%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Code or Ludwig?
Compare the drumhead brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Code, Ludwig. The figures are in the table below the chart.
View monthly share of search table
| Month | Code | Aquarian | Evans | Attack | Ludwig | Remo |
|---|---|---|---|---|---|---|
| Oct 2025 | 67.2% | 20.2% | 6% | 6% | 0.36% | 0.24% |
| Nov 2025 | 67.1% | 20.2% | 6% | 6% | 0.44% | 0.2% |
| Dec 2025 | 59.4% | 26.5% | 5.3% | 8% | 0.48% | 0.26% |
| Jan 2026 | 56.9% | 31% | 5.1% | 6.3% | 0.46% | 0.25% |
| Feb 2026 | 65.1% | 23.8% | 4.8% | 5.8% | 0.35% | 0.19% |
| Mar 2026 | 72.1% | 17.7% | 4.3% | 5.3% | 0.32% | 0.21% |
| Apr 2026 | 59.2% | 21.8% | 11.9% | 6.5% | 0.39% | 0.26% |
| May 2026 | 61.7% | 22.7% | 8.3% | 6.8% | 0.41% | 0.22% |
| Jun 2026 | 62.5% | 23% | 8.4% | 5.6% | 0.34% | 0.18% |
| Jul 2026 | 61.7% | 22.7% | 8.3% | 6.8% | 0.33% | 0.22% |
| Aug 2026 | 61.7% | 22.7% | 8.3% | 6.8% | 0.41% | 0.22% |
| Sep 2026 | — | — | — | — | — | — |
How has the Code and Ludwig comparison changed over the last 12 months?
3 findings
- Code was ahead of Ludwig in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Code’s estimated Share of Search among drumhead brands worldwide moved from 67.2% to 61.7%, and its estimated monthly branded searches moved from 2.7M to 2.2M.
- Across the 11 months ending August 2026, Ludwig’s estimated Share of Search among drumhead brands worldwide moved from 0.36% to 0.41%, and its estimated monthly branded searches held steady at 14.8K.
How did search popularity change for drumhead brands worldwide in August 2026?
1 change
Estimated monthly branded searches for Code worldwide fell 18.2% over 11 measured months, from 2.7M to 2.2M in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Code’s and Ludwig’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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