Brandwave

How popular isPearl in search?

In September 2026, there were an estimated 22.2K branded searches for Pearl worldwide which is down 32.9% over the last 12 months. Pearl holds 27% estimated Share of Search among drum kit brands worldwide and is ranked 2nd of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. DW33%
  2. Pearl27%
  3. Tama22%
  4. Ludwig18%
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Which drum kit brands compete with Pearl?

Pearl against drum kit brands worldwide, by month

Share of Search by month for DW, Pearl, Tama, Ludwig. The figures are in the table below the chart.

View monthly share of search table
MonthDWPearlTamaLudwig
Oct 202532.1%32.1%21.5%14.3%
Nov 202534.3%28.1%18.8%18.8%
Dec 202532.9%27%22.1%18%
Jan 202631.1%31.1%20.8%17%
Feb 202631.1%31.1%20.8%17%
Mar 202631.1%31.1%20.8%17%
Apr 202633%27%22%18%
May 202633%27%22%18%
Jun 202630%36.6%20%13.4%
Jul 202619.7%53.6%16%10.7%
Aug 202624.7%45.2%16.5%13.5%
Sep 202633%27%22%18%

  1. 1.DW

    33%

    Moved from 2nd to 1st. 27.1K estimated branded searches, 0% vs prior month. Share +8.2 points.

  2. 2.Pearl

    27%

    Moved from 1st to 2nd. 22.2K estimated branded searches, -55.2% vs prior month. Share -18.2 points.

  3. 3.Tama

    22%

    Held 3rd. 18.1K estimated branded searches, 0% vs prior month. Share +5.5 points.

  4. 4.Ludwig

    18%

    Held 4th. 14.8K estimated branded searches, 0% vs prior month. Share +4.5 points.

Compare search popularity between Pearl and its closest rivals

Every comparison with Pearl

How has branded search demand for Pearl changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Pearl worldwide fell from 33.1K to 22.2K.
  • Across the 12 months ending September 2026, Pearl’s estimated Share of Search among drum kit brands worldwide decreased from 32.1% to 27%.
  • Across the 12 months ending September 2026, Pearl’s estimated Share of Search among drum kit brands worldwide peaked at 53.6% in July 2026 and was lowest at 27% in December 2025.

How did search popularity change for drum kit brands worldwide in September 2026?

  1. In September 2026, DW overtook Pearl to become the leader among drum kit brands worldwide, with 33% estimated Share of Search.

  2. In September 2026, Tama gained estimated Share of Search among drum kit brands worldwide, from 16.5% to 22%.

  3. In September 2026, Ludwig gained estimated Share of Search among drum kit brands worldwide, from 13.5% to 18%.

  4. In September 2026, Pearl lost estimated Share of Search among drum kit brands worldwide, from 45.2% to 27%.

Where does Pearl compete?

Pearl is ranked in seven competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Cajon brands3rd of 62.4%Show ranking
Drum kits2nd of 518.1%Show ranking
Drum stool brands2nd of 720%Show ranking
Drum brands2nd of 521.3%Show ranking
Drum throne brands2nd of 525.4%Show ranking
Drum kit brands2nd of 427%Shown above
Cymbal stand brands2nd of 432.2%Show ranking

How is Pearl measured?

Brandwave collects information about searches that people make online using Pearl’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • pearl drums

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How the Brand Demand Index is measured

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