Brandwave

How popular isTama in search?

In September 2026, there were an estimated 18.1K branded searches for Tama worldwide which is down 18.5% over the last 12 months. Tama holds 22% estimated Share of Search among drum kit brands worldwide and is ranked 3rd of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. DW33%
  2. Pearl27%
  3. Tama22%
  4. Ludwig18%
Tama website (opens in a new tab)

Follow Tama and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Which drum kit brands compete with Tama?

Tama against drum kit brands worldwide, by month

Share of Search by month for DW, Pearl, Tama, Ludwig. The figures are in the table below the chart.

View monthly share of search table
MonthDWPearlTamaLudwig
Oct 202532.1%32.1%21.5%14.3%
Nov 202534.3%28.1%18.8%18.8%
Dec 202532.9%27%22.1%18%
Jan 202631.1%31.1%20.8%17%
Feb 202631.1%31.1%20.8%17%
Mar 202631.1%31.1%20.8%17%
Apr 202633%27%22%18%
May 202633%27%22%18%
Jun 202630%36.6%20%13.4%
Jul 202619.7%53.6%16%10.7%
Aug 202624.7%45.2%16.5%13.5%
Sep 202633%27%22%18%

  1. 1.DW

    33%

    Moved from 2nd to 1st. 27.1K estimated branded searches, 0% vs prior month. Share +8.2 points.

  2. 2.Pearl

    27%

    Moved from 1st to 2nd. 22.2K estimated branded searches, -55.2% vs prior month. Share -18.2 points.

  3. 3.Tama

    22%

    Held 3rd. 18.1K estimated branded searches, 0% vs prior month. Share +5.5 points.

  4. 4.Ludwig

    18%

    Held 4th. 14.8K estimated branded searches, 0% vs prior month. Share +4.5 points.

Compare search popularity between Tama and its closest rivals

Every comparison with Tama

How has branded search demand for Tama changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Tama worldwide fell from 22.2K to 18.1K.
  • Across the 12 months ending September 2026, Tama’s estimated Share of Search among drum kit brands worldwide increased from 21.5% to 22%.
  • Across the 12 months ending September 2026, Tama’s estimated Share of Search among drum kit brands worldwide peaked at 22.1% in December 2025 and was lowest at 16% in July 2026.

How did search popularity change for drum kit brands worldwide in September 2026?

  1. In September 2026, DW overtook Pearl to become the leader among drum kit brands worldwide, with 33% estimated Share of Search.

  2. In September 2026, Tama gained estimated Share of Search among drum kit brands worldwide, from 16.5% to 22%.

  3. In September 2026, Ludwig gained estimated Share of Search among drum kit brands worldwide, from 13.5% to 18%.

  4. In September 2026, Pearl lost estimated Share of Search among drum kit brands worldwide, from 45.2% to 27%.

Where does Tama compete?

Tama is ranked in six competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Drum kits4th of 514.8%Show ranking
Drum stool brands5th of 716.3%Show ranking
Drum brands4th of 517.3%Show ranking
Drum throne brands4th of 520.7%Show ranking
Drum kit brands3rd of 422%Shown above
Cymbal stand brands3rd of 426.2%Show ranking

How is Tama measured?

Brandwave collects information about searches that people make online using Tama’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • tama drums

Do you work for Tama? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Tama your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free