Brandwave

How popular isTama?

In September 2026, people searched for Tama by name about 18,600 times worldwide, an 18.1% decrease from the previous year. These searches made up 0.68% of all global mic stand brand searches, placing Tama fourth out of five brands. When we asked both ChatGPT and Google AI Overviews about mic stand brands, Tama appeared in three of the five answers and was the third most recommended of the five.

Search and AI answers in September 2026

Tama is the fourth most searched of 5 competitors and the third most recommended in AI answers.

  1. On-StageShare of searches 73.9%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  2. Hercules StandsShare of searches 20.9%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  3. GatorShare of searches 4.1%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
  4. TamaShare of searches 0.68%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  5. K&MShare of searches 0.3%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
Tama website (opens in a new tab)

Follow Tama and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top mic stand brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Tama was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Tama is the third most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. K&M1st
  2. Hercules Stands2nd
  3. Tama3rd
  4. On-Stage4th
  5. Gator5th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • K&M4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • On-Stage3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Hercules Stands3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Tama3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Gator2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about mic stand brands

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which mic stand brands compete with Tama?

Tama against mic stand brands worldwide, by month

Share of searches by month for On-Stage, Hercules Stands, Gator, Tama. The figures are in the table below the chart.

View monthly share of searches table
MonthOn-StageHercules StandsGatorTamaK&M
Oct 202568.8%24.2%5.8%0.77%0.42%
Nov 202564.6%24.9%8.1%2%0.39%
Dec 202557.1%32.9%8.8%0.96%0.28%
Jan 202672.6%20.3%6.2%0.68%0.24%
Feb 202667%21.6%10.3%0.75%0.41%
Mar 202673.2%19.6%6.2%0.68%0.37%
Apr 202670%23%5.9%0.78%0.34%
May 202667.8%24.1%7%0.76%0.33%
Jun 202673.9%20%5.2%0.69%0.3%
Jul 202666%26.2%6.8%0.74%0.32%
Aug 202663%28%7.8%0.85%0.37%
Sep 202673.9%20.9%4.1%0.68%0.3%

  1. 1.On-Stage

    73.9%

    Held 1st. 51.9K estimated branded searches, +46.2% vs prior month. Share +10.9 points.

  2. 2.Hercules Stands

    20.9%

    Held 2nd. 14.7K estimated branded searches, -6.7% vs prior month. Share -7 points.

  3. 3.Gator

    4.1%

    Held 3rd. 2.9K estimated branded searches, -34.1% vs prior month. Share -3.7 points.

  4. 4.Tama

    0.68%

    Held 4th. 480 estimated branded searches, 0% vs prior month. Share -0.2 points.

  5. 5.K&M

    0.3%

    Held 5th. 210 estimated branded searches, 0% vs prior month. Share -0.1 points.

Compare popularity between Tama and its closest rivals

Every comparison with Tama

18 comparisons

How has branded search demand for Tama changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Tama worldwide fell from 22.7K to 18.6K.
  • Across the 12 months ending September 2026, Tama’s share of searches among mic stand brands worldwide peaked at 2% in November 2025 and was lowest at 0.68% in January 2026.

How did search popularity change for mic stand brands worldwide in September 2026?

4 changes

  1. In September 2026, On-Stage gained share of searches among mic stand brands worldwide, from 63% to 73.9%.

  2. In September 2026, Hercules Stands lost share of searches among mic stand brands worldwide, from 28% to 20.9%.

  3. In September 2026, Gator lost share of searches among mic stand brands worldwide, from 7.8% to 4.1%.

  4. Estimated monthly branded searches for K&M worldwide fell 19.2% over 12 measured months, from 260 to 210 in September 2026.

How are Tama’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Tama’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • tama drums
  • tama mic stand

Do you work for Tama? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Tama compete?

Tama is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Microphone stand brands6th of 70.17%Show ranking
Drum kit brands6th of 99%Show ranking
Drum throne brands4th of 819.9%Show ranking
Mic stand brands4th of 50.68%Shown above
Cymbal stand brands3rd of 426.2%Show ranking
Creator with pink hair and a pink jacket

Is Tama your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free