Brandwave

How popular isTama?

In September 2026, people searched for Tama by name about 18,600 times worldwide, an 18.1% decrease from the previous year. These searches made up 0.17% of all global microphone stand brand searches, placing Tama sixth out of seven brands. When we asked both ChatGPT and Google AI Overviews about microphone stand brands, Tama appeared in four of the five answers and was the second most recommended of the seven.

Search and AI answers in September 2026

Tama is the sixth most searched of 7 competitors and the second most recommended in AI answers.

  1. RODEShare of searches 74.5%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th
  2. On-StageShare of searches 18.9%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  3. Hercules StandsShare of searches 5.3%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  4. Ultimate SupportShare of searches 0.58%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
  5. TamaShare of searches 0.17%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd

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Top microphone stand brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Tama was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Tama is the second most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. K&M1st
  2. Tama2nd
  3. On-Stage3rd
  4. Hercules Stands4th
  5. Ultimate Support5th
  6. RODE6th
  7. Atlas7th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Tama4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • K&M4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • On-Stage3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • RODE2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Hercules Stands2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ultimate Support2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Atlas1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about microphone stand brands

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which microphone stand brands compete with Tama?

Tama against microphone stand brands worldwide, by month

Share of searches by month for RODE, On-Stage, Hercules Stands, Tama. The figures are in the table below the chart.

View monthly share of searches table
MonthRODEOn-StageHercules StandsUltimate SupportAtlasTamaK&M
Oct 202576.7%16.2%5.7%0.72%0.43%0.18%0.1%
Nov 202578.6%14.3%5.5%0.63%0.38%0.43%0.09%
Dec 202573.6%15.8%9.1%0.7%0.39%0.27%0.08%
Jan 202670.5%22%6.2%0.66%0.44%0.2%0.07%
Feb 202676.8%16.5%5.3%0.62%0.43%0.18%0.1%
Mar 202674.8%18.8%5%0.69%0.44%0.17%0.09%
Apr 202676.6%16.6%5.4%0.74%0.38%0.19%0.08%
May 202676.7%16.2%5.8%0.72%0.43%0.18%0.08%
Jun 202674.8%18.9%5.1%0.59%0.39%0.18%0.08%
Jul 202679.8%13.6%5.4%0.62%0.37%0.15%0.07%
Aug 202678.9%13.5%6%0.73%0.53%0.18%0.08%
Sep 202674.5%18.9%5.3%0.58%0.41%0.17%0.08%

  1. 1.RODE

    74.5%

    Held 1st. 205K estimated branded searches, -0.91% vs prior month. Share -4.4 points.

  2. 2.On-Stage

    18.9%

    Held 2nd. 51.9K estimated branded searches, +46.2% vs prior month. Share +5.3 points.

  3. 3.Hercules Stands

    5.3%

    Held 3rd. 14.7K estimated branded searches, -6.7% vs prior month. Share -0.7 points.

  4. 4.Ultimate Support

    0.58%

    Held 4th. 1.6K estimated branded searches, -15.8% vs prior month. Share -0.1 points.

  5. 5.Atlas

    0.41%

    Held 5th. 1.1K estimated branded searches, -18.1% vs prior month. Share -0.1 points.

  6. 6.Tama

    0.17%

    Held 6th. 480 estimated branded searches, 0% vs prior month. Share 0 points.

  7. 7.K&M

    0.08%

    Held 7th. 210 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Tama and its closest rivals

Every comparison with Tama

18 comparisons

How has branded search demand for Tama changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Tama worldwide fell from 22.7K to 18.6K.
  • Across the 12 months ending September 2026, Tama’s share of searches among microphone stand brands worldwide held steady, from 0.18% to 0.17%.

How did search popularity change for microphone stand brands worldwide in September 2026?

5 changes

  1. In September 2026, On-Stage gained share of searches among microphone stand brands worldwide, from 13.5% to 18.9%.

  2. In September 2026, RODE lost share of searches among microphone stand brands worldwide, from 78.9% to 74.5%.

  3. In September 2026, Hercules Stands lost share of searches among microphone stand brands worldwide, from 6% to 5.3%.

  4. Estimated monthly branded searches for K&M worldwide fell 19.2% over 12 measured months, from 260 to 210 in September 2026.

  5. Estimated monthly branded searches for Ultimate Support worldwide fell 15.8% over 12 measured months, from 1.9K to 1.6K in September 2026.

How are Tama’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Tama’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • tama drums
  • tama mic stand

Do you work for Tama? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Tama compete?

Tama is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Microphone stand brands6th of 70.17%Shown above
Drum kit brands6th of 99%Show ranking
Drum throne brands4th of 819.9%Show ranking
Mic stand brands4th of 50.68%Show ranking
Cymbal stand brands3rd of 426.2%Show ranking
Creator with pink hair and a pink jacket

Is Tama your brand?

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