Sonor vs Tama:Which is searched more?
In September 2026, Tama had more branded searches than Sonor among drum kit brands worldwide. Tama had about 18,100 branded searches, while Sonor had 14,800. Tama made up 9% of all drum kit brand searches we track, and Sonor accounted for 7.3%. These are worldwide searches for English-language branded terms.
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Is Sonor or Tama more popular in search?
Compare the drum kit brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Tama, Sonor. The figures are in the table below the chart.
View monthly share of searches table
| Month | Gretsch | Alesis | DW | Pearl | Mapex | Tama | Ludwig | Sonor | Roland |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 24.4% | 13.4% | 13.4% | 13.4% | 7.3% | 9% | 6% | 7.3% | 6% |
| Nov 2025 | 25.1% | 13.7% | 13.7% | 11.2% | 7.5% | 7.5% | 7.5% | 7.5% | 6.1% |
| Dec 2025 | 24.2% | 16.2% | 13.3% | 10.8% | 7.2% | 8.9% | 7.2% | 7.2% | 4.8% |
| Jan 2026 | 24.4% | 13.3% | 13.3% | 13.3% | 7.3% | 8.9% | 7.3% | 7.3% | 4.9% |
| Feb 2026 | 24.4% | 13.3% | 13.3% | 13.3% | 7.3% | 8.9% | 7.3% | 7.3% | 4.9% |
| Mar 2026 | 23.7% | 13% | 13% | 13% | 8.7% | 8.7% | 7.1% | 7.1% | 5.8% |
| Apr 2026 | 24.6% | 13.4% | 13.4% | 11% | 9% | 9% | 7.3% | 7.3% | 4.9% |
| May 2026 | 24.6% | 13.4% | 13.4% | 11% | 9% | 9% | 7.3% | 7.3% | 4.9% |
| Jun 2026 | 23.9% | 13.1% | 13.1% | 16% | 8.7% | 8.7% | 5.8% | 5.8% | 4.8% |
| Jul 2026 | 18.4% | 12.3% | 10.1% | 27.5% | 6.7% | 8.2% | 5.5% | 6.7% | 4.5% |
| Aug 2026 | 22.2% | 12.2% | 12.2% | 22.2% | 6.6% | 8.1% | 6.6% | 5.4% | 4.4% |
| Sep 2026 | 24.6% | 13.4% | 13.4% | 11% | 9% | 9% | 7.3% | 7.3% | 4.9% |
How has the Sonor and Tama comparison changed over the last 12 months?
3 findings
- Tama was ahead of Sonor in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Sonor’s share of searches among drum kit brands worldwide held steady at 7.3%, and its estimated monthly branded searches moved from 18.1K to 14.8K.
- Across the 12 months ending September 2026, Tama’s share of searches among drum kit brands worldwide held steady at 9%, and its estimated monthly branded searches moved from 22.2K to 18.1K.
How did search popularity change for drum kit brands worldwide in September 2026?
3 changes
In September 2026, Mapex overtook Tama and Ludwig to rank 5th among drum kit brands worldwide, with 9% of the searches.
In September 2026, Sonor gained share of searches among drum kit brands worldwide, from 5.4% to 7.3%.
In September 2026, Tama gained share of searches among drum kit brands worldwide, from 8.1% to 9%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Sonor’s and Tama’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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