Brandwave

How popular isSonor?

In September 2026, people searched for Sonor by name about 14,800 times worldwide, an 18.2% decrease from the previous year. These searches made up 7.3% of all global drum kit brand searches, placing Sonor eighth out of nine brands. When we asked both ChatGPT and Google AI Overviews about drum kit brands, Sonor appeared in two of the five answers and was the seventh most recommended of the nine.

Search and AI answers in September 2026

Sonor is the eighth most searched of 9 competitors and the seventh most recommended in AI answers.

  1. GretschShare of searches 24.6%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  2. AlesisShare of searches 13.4%Mentioned in 2 of 5 AI answersPlace in AI recommendations 9th
  3. DWShare of searches 13.4%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  4. PearlShare of searches 11%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  5. SonorShare of searches 7.3%Mentioned in 2 of 5 AI answersPlace in AI recommendations 7th

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Top drum kit brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Sonor was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Sonor is the seventh most recommended of the nine.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Pearl1st
  2. Tama2nd
  3. DW3rd
  4. Gretsch4th
  5. Ludwig5th
  6. Roland6th
  7. Sonor7th
  8. Mapex8th
  9. Alesis9th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Pearl5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Tama4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Gretsch3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • DW3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Ludwig3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Roland3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Alesis2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Mapex2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Sonor2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about drum kit brands

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Which drum kit brands compete with Sonor?

Sonor against drum kit brands worldwide, by month

Share of searches by month for Gretsch, Alesis, DW, Pearl, Mapex, Tama, Ludwig, Sonor, Roland. The figures are in the table below the chart.

View monthly share of searches table
MonthGretschAlesisDWPearlMapexTamaLudwigSonorRoland
Oct 202524.4%13.4%13.4%13.4%7.3%9%6%7.3%6%
Nov 202525.1%13.7%13.7%11.2%7.5%7.5%7.5%7.5%6.1%
Dec 202524.2%16.2%13.3%10.8%7.2%8.9%7.2%7.2%4.8%
Jan 202624.4%13.3%13.3%13.3%7.3%8.9%7.3%7.3%4.9%
Feb 202624.4%13.3%13.3%13.3%7.3%8.9%7.3%7.3%4.9%
Mar 202623.7%13%13%13%8.7%8.7%7.1%7.1%5.8%
Apr 202624.6%13.4%13.4%11%9%9%7.3%7.3%4.9%
May 202624.6%13.4%13.4%11%9%9%7.3%7.3%4.9%
Jun 202623.9%13.1%13.1%16%8.7%8.7%5.8%5.8%4.8%
Jul 202618.4%12.3%10.1%27.5%6.7%8.2%5.5%6.7%4.5%
Aug 202622.2%12.2%12.2%22.2%6.6%8.1%6.6%5.4%4.4%
Sep 202624.6%13.4%13.4%11%9%9%7.3%7.3%4.9%

  1. 1.Gretsch

    24.6%

    Held 1st. 49.5K estimated branded searches, 0% vs prior month. Share +2.3 points.

  2. 2.Alesis

    13.4%

    Moved from 3rd to 2nd. 27.1K estimated branded searches, 0% vs prior month. Share +1.3 points.

  3. 3.DW

    13.4%

    Moved from 4th to 3rd. 27.1K estimated branded searches, 0% vs prior month. Share +1.3 points.

  4. 4.Pearl

    11%

    Moved from 2nd to 4th. 22.2K estimated branded searches, -55.2% vs prior month. Share -11.2 points.

  5. 5.Mapex

    9%

    Moved from 7th to 5th. 18.1K estimated branded searches, +22.3% vs prior month. Share +2.3 points.

  6. 6.Tama

    9%

    Moved from 5th to 6th. 18.1K estimated branded searches, 0% vs prior month. Share +0.9 points.

  7. 7.Ludwig

    7.3%

    Moved from 6th to 7th. 14.8K estimated branded searches, 0% vs prior month. Share +0.7 points.

  8. 8.Sonor

    7.3%

    Held 8th. 14.8K estimated branded searches, +22.3% vs prior month. Share +1.9 points.

  9. 9.Roland

    4.9%

    Held 9th. 9.9K estimated branded searches, 0% vs prior month. Share +0.5 points.

Compare popularity between Sonor and its closest rivals

Every comparison with Sonor

13 comparisons

How has branded search demand for Sonor changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Sonor worldwide fell from 18.1K to 14.8K.
  • Across the 12 months ending September 2026, Sonor’s share of searches among drum kit brands worldwide peaked at 7.5% in November 2025 and was lowest at 5.4% in August 2026.
  • Across the 12 months ending September 2026, Sonor fell from 7th to 8th among drum kit brands worldwide.

How did search popularity change for drum kit brands worldwide in September 2026?

6 changes

  1. In September 2026, Alesis overtook Pearl to rank 2nd among drum kit brands worldwide, with 13.4% of the searches.

  2. In September 2026, DW overtook Pearl to rank 3rd among drum kit brands worldwide, with 13.4% of the searches.

  3. In September 2026, Mapex overtook Tama and Ludwig to rank 5th among drum kit brands worldwide, with 9% of the searches.

  4. In September 2026, Gretsch gained share of searches among drum kit brands worldwide, from 22.2% to 24.6%.

  5. In September 2026, Sonor gained share of searches among drum kit brands worldwide, from 5.4% to 7.3%.

  6. In September 2026, Tama gained share of searches among drum kit brands worldwide, from 8.1% to 9%.

How are Sonor’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Sonor’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • sonor

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How the Brand Demand Index is measured

Where does Sonor compete?

Sonor is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Xylophone brands2nd of 62.6%Show ranking
Drum kit brands8th of 97.3%Shown above
Creator with pink hair and a pink jacket

Is Sonor your brand?

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