Brandwave

How popular isRoland in search?

In September 2026, people searched for Roland by name about 32,400 times worldwide, a 13.2% decrease from the previous year. These searches made up 4.9% of all global drum kit brand searches, placing Roland ninth out of nine brands. These are worldwide searches for English-language branded terms.

Share of searches, September 2026
  1. Gretsch24.6%
  2. Alesis13.4%
  3. DW13.4%
  4. Pearl11%
  5. Mapex9%
  6. Tama9%
  7. Ludwig7.3%
  8. Sonor7.3%
  9. Roland4.9%
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Which drum kit brands compete with Roland?

Roland against drum kit brands worldwide, by month

Share of searches by month for Gretsch, Alesis, DW, Pearl, Mapex, Tama, Ludwig, Sonor, Roland. The figures are in the table below the chart.

View monthly share of searches table
MonthGretschAlesisDWPearlMapexTamaLudwigSonorRoland
Oct 202524.4%13.4%13.4%13.4%7.3%9%6%7.3%6%
Nov 202525.1%13.7%13.7%11.2%7.5%7.5%7.5%7.5%6.1%
Dec 202524.2%16.2%13.3%10.8%7.2%8.9%7.2%7.2%4.8%
Jan 202624.4%13.3%13.3%13.3%7.3%8.9%7.3%7.3%4.9%
Feb 202624.4%13.3%13.3%13.3%7.3%8.9%7.3%7.3%4.9%
Mar 202623.7%13%13%13%8.7%8.7%7.1%7.1%5.8%
Apr 202624.6%13.4%13.4%11%9%9%7.3%7.3%4.9%
May 202624.6%13.4%13.4%11%9%9%7.3%7.3%4.9%
Jun 202623.9%13.1%13.1%16%8.7%8.7%5.8%5.8%4.8%
Jul 202618.4%12.3%10.1%27.5%6.7%8.2%5.5%6.7%4.5%
Aug 202622.2%12.2%12.2%22.2%6.6%8.1%6.6%5.4%4.4%
Sep 202624.6%13.4%13.4%11%9%9%7.3%7.3%4.9%

  1. 1.Gretsch

    24.6%

    Held 1st. 49.5K estimated branded searches, 0% vs prior month. Share +2.3 points.

  2. 2.Alesis

    13.4%

    Moved from 3rd to 2nd. 27.1K estimated branded searches, 0% vs prior month. Share +1.3 points.

  3. 3.DW

    13.4%

    Moved from 4th to 3rd. 27.1K estimated branded searches, 0% vs prior month. Share +1.3 points.

  4. 4.Pearl

    11%

    Moved from 2nd to 4th. 22.2K estimated branded searches, -55.2% vs prior month. Share -11.2 points.

  5. 5.Mapex

    9%

    Moved from 7th to 5th. 18.1K estimated branded searches, +22.3% vs prior month. Share +2.3 points.

  6. 6.Tama

    9%

    Moved from 5th to 6th. 18.1K estimated branded searches, 0% vs prior month. Share +0.9 points.

  7. 7.Ludwig

    7.3%

    Moved from 6th to 7th. 14.8K estimated branded searches, 0% vs prior month. Share +0.7 points.

  8. 8.Sonor

    7.3%

    Held 8th. 14.8K estimated branded searches, +22.3% vs prior month. Share +1.9 points.

  9. 9.Roland

    4.9%

    Held 9th. 9.9K estimated branded searches, 0% vs prior month. Share +0.5 points.

Compare search popularity between Roland and its closest rivals

Every comparison with Roland

40 comparisons

How has branded search demand for Roland changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Roland worldwide fell from 37.3K to 32.4K.
  • Across the 12 months ending September 2026, Roland’s share of searches among drum kit brands worldwide decreased from 6% to 4.9%.
  • Across the 12 months ending September 2026, Roland’s share of searches among drum kit brands worldwide peaked at 6.1% in November 2025 and was lowest at 4.4% in August 2026.

How did search popularity change for drum kit brands worldwide in September 2026?

6 changes

  1. In September 2026, Alesis overtook Pearl to rank 2nd among drum kit brands worldwide, with 13.4% of the searches.

  2. In September 2026, DW overtook Pearl to rank 3rd among drum kit brands worldwide, with 13.4% of the searches.

  3. In September 2026, Mapex overtook Tama and Ludwig to rank 5th among drum kit brands worldwide, with 9% of the searches.

  4. In September 2026, Gretsch gained share of searches among drum kit brands worldwide, from 22.2% to 24.6%.

  5. In September 2026, Sonor gained share of searches among drum kit brands worldwide, from 5.4% to 7.3%.

  6. In September 2026, Tama gained share of searches among drum kit brands worldwide, from 8.1% to 9%.

How are Roland’s branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Roland’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • roland drum
  • roland drum stool
  • roland guitar cable
  • roland hand drum
  • roland keyboard

Do you work for Roland? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Roland compete?

Roland is ranked in 11 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Guitar cable brands7th of 70.01%Show ranking
Drum machine brands8th of 91.4%Show ranking
Keyboards and synths6th of 64.4%Show ranking
MIDI keyboards6th of 64.8%Show ranking
Synthesizer brands5th of 65.4%Show ranking
Digital piano and keyboard brands3rd of 510.1%Show ranking
Piano bench brands3rd of 810.8%Show ranking
Drum kit brands9th of 94.9%Shown above
Drum throne brands8th of 80.08%Show ranking
Piano stool brands1st of 545.3%Show ranking
Hand drum brands4th of 40.48%Show ranking
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