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Keyboards and synths:Which are searched most?

In August 2026, Yamaha was the most searched among keyboards and synths worldwide, with an estimated 4.1M branded searches and 91.2% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Yamaha91.2%
  2. Korg2.5%
  3. Moog2.5%
  4. Arturia2%
  5. Novation1.3%
  6. Roland0.5%

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Share of SearchLeaderboard

Compare the keyboards and synths people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among keyboards and synths worldwide, by month

Share of Search by month for Yamaha, Korg, Moog, Arturia. The figures are in the table below the chart.

View monthly share of search table
MonthYamahaKorgMoogArturiaNovationRoland
Oct 202591%2%2.4%2.4%1.6%0.49%
Nov 202589.5%2.4%2.4%3.6%1.6%0.49%
Dec 202590.5%2.4%2%3%1.6%0.49%
Jan 202690.6%2.4%2.4%2.4%1.6%0.49%
Feb 202691.4%2%2%2.5%1.7%0.4%
Mar 202692.5%1.7%2%2%1.4%0.34%
Apr 202691%2%2.4%2.4%1.6%0.4%
May 202691.4%2%2.5%2%1.7%0.4%
Jun 202692.2%1.7%2%2%1.7%0.41%
Jul 202691.8%2%2%2%1.7%0.41%
Aug 202691.2%2.5%2.5%2%1.3%0.5%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Yamaha

    91.2%

    Held 1st. 4.1M estimated branded searches, 0% vs prior month. Share -0.6 points.

  2. 2.Korg

    2.5%

    Moved from 3rd to 2nd. 110K estimated branded searches, +21.5% vs prior month. Share +0.4 points.

  3. 3.Moog

    2.5%

    Moved from 4th to 3rd. 110K estimated branded searches, +21.5% vs prior month. Share +0.4 points.

  4. 4.Arturia

    2%

    Moved from 2nd to 4th. 90.5K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Novation

    1.3%

    Held 5th. 60.5K estimated branded searches, -18.2% vs prior month. Share -0.3 points.

  6. 6.Roland

    0.5%

    Held 6th. 22.2K estimated branded searches, +22.7% vs prior month. Share +0.1 points.

Compare search popularity between leading brands

Which brand is most popular in search among keyboards and synths worldwide?

In August 2026, Yamaha was the most searched among keyboards and synths worldwide, with an estimated 4.1M branded searches and 91.2% estimated Share of Search within this set. Korg is in 2nd place, 88.8 percentage points behind at 2.5% Share of Search.

Global keyboards and synths, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Yamaha91% → 91.2%92.5%Mar 202689.5%Nov 20251st
Korg2% → 2.5%2.5%Aug 20261.7%Jun 20264th → 2nd
Moog2.4% → 2.5%2.5%May 20262%Dec 20253rd
Arturia2.4% → 2%3.6%Nov 20252%Aug 20262nd → 4th
Novation1.6% → 1.3%1.7%Jun 20261.3%Aug 20265th
Roland0.49% → 0.5%0.5%Aug 20260.34%Mar 20266th

Each finding as a sentence

  • Across the 11 months ending August 2026, Yamaha’s estimated Share of Search among keyboards and synths worldwide peaked at 92.5% in March 2026 and was lowest at 89.5% in November 2025.
  • Across the 11 months ending August 2026, Arturia’s estimated Share of Search among keyboards and synths worldwide peaked at 3.6% in November 2025 and was lowest at 2% in August 2026.
  • Across the 11 months ending August 2026, Korg rose from 4th to 2nd among keyboards and synths worldwide.
  • Across the 11 months ending August 2026, Arturia fell from 2nd to 4th among keyboards and synths worldwide.
  • Across the 11 months ending August 2026, Yamaha, Moog, Novation and Roland held steady: their estimated Share of Search among keyboards and synths worldwide each moved less than 0.5 percentage points.

How did search popularity change for keyboards and synths worldwide in August 2026?

  1. In August 2026, Yamaha lost estimated Share of Search among keyboards and synths worldwide, from 91.8% to 91.2%.

  2. In August 2026, Korg rose from 3rd to 2nd among keyboards and synths worldwide.

  3. In August 2026, Moog rose from 4th to 3rd among keyboards and synths worldwide.

  4. In August 2026, Arturia fell from 2nd to 4th among keyboards and synths worldwide.

  5. Estimated monthly branded searches for Novation worldwide fell 18.2% over 11 measured months, from 74K to 60.5K in August 2026.

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