Brandwave

How popular isYamaha in search?

In August 2026, there were an estimated 4.1M branded searches for Yamaha worldwide which held steady over the last 11 months. Yamaha holds 91.2% estimated Share of Search among keyboards and synths worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Yamaha91.2%
  2. Korg2.5%
  3. Moog2.5%
  4. Arturia2%
  5. Novation1.3%
  6. Roland0.5%
Yamaha website (opens in a new tab)

Follow Yamaha and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Which keyboards and synths compete with Yamaha?

Yamaha against keyboards and synths worldwide, by month

Share of Search by month for Yamaha, Korg, Moog, Arturia. The figures are in the table below the chart.

View monthly share of search table
MonthYamahaKorgMoogArturiaNovationRoland
Oct 202591%2%2.4%2.4%1.6%0.49%
Nov 202589.5%2.4%2.4%3.6%1.6%0.49%
Dec 202590.5%2.4%2%3%1.6%0.49%
Jan 202690.6%2.4%2.4%2.4%1.6%0.49%
Feb 202691.4%2%2%2.5%1.7%0.4%
Mar 202692.5%1.7%2%2%1.4%0.34%
Apr 202691%2%2.4%2.4%1.6%0.4%
May 202691.4%2%2.5%2%1.7%0.4%
Jun 202692.2%1.7%2%2%1.7%0.41%
Jul 202691.8%2%2%2%1.7%0.41%
Aug 202691.2%2.5%2.5%2%1.3%0.5%
Sep 2026——————

  1. 1.Yamaha

    91.2%

    Held 1st. 4.1M estimated branded searches, 0% vs prior month. Share -0.6 points.

  2. 2.Korg

    2.5%

    Moved from 3rd to 2nd. 110K estimated branded searches, +21.5% vs prior month. Share +0.4 points.

  3. 3.Moog

    2.5%

    Moved from 4th to 3rd. 110K estimated branded searches, +21.5% vs prior month. Share +0.4 points.

  4. 4.Arturia

    2%

    Moved from 2nd to 4th. 90.5K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Novation

    1.3%

    Held 5th. 60.5K estimated branded searches, -18.2% vs prior month. Share -0.3 points.

  6. 6.Roland

    0.5%

    Held 6th. 22.2K estimated branded searches, +22.7% vs prior month. Share +0.1 points.

Compare search popularity between Yamaha and its closest rivals

How has branded search demand for Yamaha changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Yamaha worldwide held steady at 4.1M.
  • Across the 11 months ending August 2026, Yamaha’s estimated Share of Search among keyboards and synths worldwide peaked at 92.5% in March 2026 and was lowest at 89.5% in November 2025.

How did search popularity change for keyboards and synths worldwide in August 2026?

  1. In August 2026, Yamaha lost estimated Share of Search among keyboards and synths worldwide, from 91.8% to 91.2%.

  2. In August 2026, Korg rose from 3rd to 2nd among keyboards and synths worldwide.

  3. In August 2026, Moog rose from 4th to 3rd among keyboards and synths worldwide.

  4. In August 2026, Arturia fell from 2nd to 4th among keyboards and synths worldwide.

  5. Estimated monthly branded searches for Novation worldwide fell 18.2% over 11 measured months, from 74K to 60.5K in August 2026.

Where does Yamaha compete?

Yamaha is ranked in 17 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Outboard motor brands2nd of 627.3%Show ranking
Pa systems1st of 654.6%Show ranking
Digital pianos1st of 658.6%Show ranking
Studio monitors1st of 658.8%Show ranking
Foldback monitor brands1st of 662.6%Show ranking
Metronome brands1st of 665.6%Show ranking
Bass guitars1st of 683.4%Show ranking
Xylophone brands1st of 687.7%Show ranking
Keyboards and synths1st of 691.2%Shown above
Audio mixers1st of 693.5%Show ranking
Acoustic guitars1st of 693.6%Show ranking
Boat brands1st of 694.8%Show ranking
Drum kits1st of 696.5%Show ranking
Piano bench brands1st of 698.6%Show ranking
Saxophones1st of 699%Show ranking
Mouthpiece brands1st of 699.3%Show ranking
Violins1st of 699.6%Show ranking

How is Yamaha measured?

Brandwave collects information about searches that people make online using Yamaha’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • yamaha

Do you work for Yamaha? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Yamaha your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free