Brandwave

How popular isYamaha in search?

In August 2026, there were an estimated 4.1M branded searches for Yamaha worldwide which held steady over the last 11 months. Yamaha holds 96.5% estimated Share of Search among drum kits worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Yamaha96.5%
  2. Gretsch1.2%
  3. Pearl1.2%
  4. Tama0.43%
  5. Ludwig0.35%
  6. Mapex0.35%
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Which drum kits compete with Yamaha?

Yamaha against drum kits worldwide, by month

Share of Search by month for Yamaha. The figures are in the table below the chart.

View monthly share of search table
MonthYamahaGretschPearlTamaLudwigMapex
Oct 202596.5%1.4%0.78%0.52%0.35%0.43%
Nov 202596.6%1.4%0.64%0.43%0.43%0.43%
Dec 202596.6%1.4%0.64%0.52%0.43%0.43%
Jan 202696.4%1.4%0.78%0.52%0.43%0.43%
Feb 202697.1%1.2%0.64%0.43%0.35%0.35%
Mar 202697.5%0.97%0.53%0.35%0.29%0.35%
Apr 202697.1%1.2%0.53%0.43%0.35%0.43%
May 202697.1%1.2%0.53%0.43%0.35%0.43%
Jun 202696.9%1.2%0.78%0.43%0.29%0.43%
Jul 202696.6%0.96%1.4%0.43%0.29%0.35%
Aug 202696.5%1.2%1.2%0.43%0.35%0.35%
Sep 2026——————

  1. 1.Yamaha

    96.5%

    Held 1st. 4.1M estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.Gretsch

    1.2%

    Moved from 3rd to 2nd. 49.5K estimated branded searches, +22.2% vs prior month. Share +0.2 points.

  3. 3.Pearl

    1.2%

    Moved from 2nd to 3rd. 49.5K estimated branded searches, -18.2% vs prior month. Share -0.3 points.

  4. 4.Tama

    0.43%

    Held 4th. 18.1K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Ludwig

    0.35%

    Moved from 6th to 5th. 14.8K estimated branded searches, +22.3% vs prior month. Share +0.1 points.

  6. 6.Mapex

    0.35%

    Moved from 5th to 6th. 14.8K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Yamaha and its closest rivals

Every comparison with Yamaha

How has branded search demand for Yamaha changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Yamaha worldwide held steady at 4.1M.
  • Across the 11 months ending August 2026, Yamaha’s estimated Share of Search among drum kits worldwide peaked at 97.5% in March 2026 and was lowest at 96.4% in January 2026.

How did search popularity change for drum kits worldwide in August 2026?

  1. Yamaha’s estimated Share of Search among drum kits worldwide has lost ground for 3 months in a row, from 97.1% to 96.5% in August 2026.

  2. In August 2026, Gretsch rose from 3rd to 2nd among drum kits worldwide.

  3. In August 2026, Ludwig rose from 6th to 5th among drum kits worldwide.

  4. In August 2026, Mapex fell from 5th to 6th among drum kits worldwide.

  5. In August 2026, Pearl fell from 2nd to 3rd among drum kits worldwide.

  6. Estimated monthly branded searches for Tama worldwide fell 18.5% over 11 measured months, from 22.2K to 18.1K in August 2026.

Where does Yamaha compete?

Yamaha is ranked in 17 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Outboard motor brands2nd of 627.3%Show ranking
Pa systems1st of 654.6%Show ranking
Digital pianos1st of 658.6%Show ranking
Studio monitors1st of 658.8%Show ranking
Foldback monitor brands1st of 662.6%Show ranking
Metronome brands1st of 665.6%Show ranking
Bass guitars1st of 683.4%Show ranking
Xylophone brands1st of 687.7%Show ranking
Keyboards and synths1st of 691.2%Show ranking
Boat brands1st of 691.8%Show ranking
Audio mixers1st of 692.4%Show ranking
Acoustic guitars1st of 693.6%Show ranking
Drum kits1st of 696.5%Shown above
Piano bench brands1st of 697.8%Show ranking
Saxophones1st of 699%Show ranking
Mouthpiece brands1st of 699.2%Show ranking
Violins1st of 699.6%Show ranking

How is Yamaha measured?

Brandwave collects information about searches that people make online using Yamaha’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • yamaha

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How the Brand Demand Index is measured

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