How popular isYamaha in search?
In August 2026, there were an estimated 4.1M branded searches for Yamaha worldwide which held steady over the last 11 months. Yamaha holds 93.6% estimated Share of Search among acoustic guitars worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
- Yamaha93.6%
Epiphone2.5%- Martin1.7%
Taylor Guitars1.7%- Seagull0.28%
Gibson0.19%
Follow Yamaha and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which acoustic guitars compete with Yamaha?
Share of Search by month for Yamaha, Epiphone. The figures are in the table below the chart.
View monthly share of search table
| Month | Yamaha | Epiphone | Martin | Taylor Guitars | Seagull | Gibson |
|---|---|---|---|---|---|---|
| Oct 2025 | 92.4% | 3.1% | 2% | 2% | 0.22% | 0.22% |
| Nov 2025 | 92.4% | 3% | 2% | 2% | 0.27% | 0.22% |
| Dec 2025 | 92% | 3% | 2% | 2.5% | 0.27% | 0.22% |
| Jan 2026 | 90.9% | 3.7% | 2.4% | 2.4% | 0.27% | 0.22% |
| Feb 2026 | 92.7% | 3.1% | 1.7% | 2.1% | 0.27% | 0.22% |
| Mar 2026 | 94% | 2.5% | 1.4% | 1.7% | 0.23% | 0.19% |
| Apr 2026 | 93.1% | 3.1% | 1.7% | 1.7% | 0.23% | 0.23% |
| May 2026 | 93.1% | 3.1% | 1.7% | 1.7% | 0.23% | 0.23% |
| Jun 2026 | 94% | 2.5% | 1.4% | 1.7% | 0.23% | 0.19% |
| Jul 2026 | 93.7% | 2.5% | 1.7% | 1.7% | 0.23% | 0.19% |
| Aug 2026 | 93.6% | 2.5% | 1.7% | 1.7% | 0.28% | 0.19% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 93.6% | 4.1M | 0% | 0 points | |
| 2, held 2nd | 2.5% | 110K | 0% | 0 points | |
| 3, held 3rd | 1.7% | 74K | 0% | 0 points | |
| 4, held 4th | 1.7% | 74K | 0% | 0 points | |
| 5, held 5th | 0.28% | 12.1K | +22.2% | +0.1 points | |
| 6, held 6th | 0.19% | 8.1K | 0% | 0 points |
1.Yamaha
93.6%
Held 1st. 4.1M estimated branded searches, 0% vs prior month. Share 0 points.
2.
Epiphone2.5%
Held 2nd. 110K estimated branded searches, 0% vs prior month. Share 0 points.
3.Martin
1.7%
Held 3rd. 74K estimated branded searches, 0% vs prior month. Share 0 points.
1.7%
Held 4th. 74K estimated branded searches, 0% vs prior month. Share 0 points.
5.Seagull
0.28%
Held 5th. 12.1K estimated branded searches, +22.2% vs prior month. Share +0.1 points.
6.
Gibson0.19%
Held 6th. 8.1K estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Yamaha and its closest rivals
How has branded search demand for Yamaha changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Yamaha worldwide held steady at 4.1M.
- Across the 11 months ending August 2026, Yamaha’s estimated Share of Search among acoustic guitars worldwide increased from 92.4% to 93.6%.
- Across the 11 months ending August 2026, Yamaha’s estimated Share of Search among acoustic guitars worldwide peaked at 94% in June 2026 and was lowest at 90.9% in January 2026.
How did search popularity change for acoustic guitars worldwide in August 2026?
5 changes
Epiphone’s estimated Share of Search among acoustic guitars worldwide has lost ground for 3 months in a row, from 3.1% to 2.5% in August 2026.
Estimated monthly branded searches for Seagull worldwide rose 22.2% over 11 measured months, from 9.9K to 12.1K in August 2026.
Estimated monthly branded searches for Martin worldwide fell 18.2% over 11 measured months, from 90.5K to 74K in August 2026.
Estimated monthly branded searches for Taylor Guitars worldwide fell 18.2% over 11 measured months, from 90.5K to 74K in August 2026.
Estimated monthly branded searches for Gibson worldwide fell 18.2% over 11 measured months, from 9.9K to 8.1K in August 2026.
Where does Yamaha compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Outboard motor brands | 2nd of 6 | 27.3% | Show ranking |
| Pa systems | 1st of 6 | 54.6% | Show ranking |
| Digital pianos | 1st of 6 | 58.6% | Show ranking |
| Studio monitors | 1st of 6 | 58.8% | Show ranking |
| Foldback monitor brands | 1st of 6 | 62.6% | Show ranking |
| Metronome brands | 1st of 6 | 65.6% | Show ranking |
| Bass guitars | 1st of 6 | 83.4% | Show ranking |
| Xylophone brands | 1st of 6 | 87.7% | Show ranking |
| Keyboards and synths | 1st of 6 | 91.2% | Show ranking |
| Audio mixers | 1st of 6 | 93.5% | Show ranking |
| Acoustic guitars | 1st of 6 | 93.6% | Shown above |
| Boat brands | 1st of 6 | 94.8% | Show ranking |
| Drum kits | 1st of 6 | 96.5% | Show ranking |
| Piano bench brands | 1st of 6 | 98.6% | Show ranking |
| Saxophones | 1st of 6 | 99% | Show ranking |
| Mouthpiece brands | 1st of 6 | 99.3% | Show ranking |
| Violins | 1st of 6 | 99.6% | Show ranking |
How is Yamaha measured?
Brandwave collects information about searches that people make online using Yamaha’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- yamaha
Do you work for Yamaha? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Yamaha your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.