Brandwave

How popular isYamaha in search?

In August 2026, there were an estimated 4.1M branded searches for Yamaha worldwide which held steady over the last 11 months. Yamaha holds 94.8% estimated Share of Search among boat brands worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Yamaha94.8%
  2. Malibu3.1%
  3. Sea Ray0.63%
  4. Bayliner0.51%
  5. MasterCraft0.51%
  6. Boston Whaler0.42%
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Which boat brands compete with Yamaha?

Yamaha against boat brands worldwide, by month

Share of Search by month for Yamaha, Malibu. The figures are in the table below the chart.

View monthly share of search table
MonthYamahaMalibuSea RayBaylinerMasterCraftBoston Whaler
Oct 202595.1%3.8%0.34%0.28%0.23%0.23%
Nov 202595.9%3.2%0.35%0.23%0.15%0.19%
Dec 202595.3%3.8%0.28%0.23%0.15%0.19%
Jan 202695.7%3.2%0.35%0.28%0.23%0.23%
Feb 202696.3%2.6%0.35%0.28%0.23%0.28%
Mar 202696.3%2.6%0.35%0.29%0.19%0.23%
Apr 202695.4%3.1%0.42%0.42%0.35%0.28%
May 202694.3%3.8%0.51%0.51%0.42%0.42%
Jun 202693.8%3.8%0.62%0.62%0.62%0.51%
Jul 202693.5%3.8%0.76%0.76%0.76%0.51%
Aug 202694.8%3.1%0.63%0.51%0.51%0.42%
Sep 2026——————

  1. 1.Yamaha

    94.8%

    Held 1st. 4.1M estimated branded searches, 0% vs prior month. Share +1.3 points.

  2. 2.Malibu

    3.1%

    Held 2nd. 135K estimated branded searches, -18.2% vs prior month. Share -0.6 points.

  3. 3.Sea Ray

    0.63%

    Moved from 5th to 3rd. 27.1K estimated branded searches, -18.1% vs prior month. Share -0.1 points.

  4. 4.Bayliner

    0.51%

    Moved from 3rd to 4th. 22.2K estimated branded searches, -32.9% vs prior month. Share -0.2 points.

  5. 5.MasterCraft

    0.51%

    Moved from 4th to 5th. 22.2K estimated branded searches, -32.9% vs prior month. Share -0.2 points.

  6. 6.Boston Whaler

    0.42%

    Held 6th. 18.1K estimated branded searches, -18.5% vs prior month. Share -0.1 points.

Compare search popularity between Yamaha and its closest rivals

How has branded search demand for Yamaha changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Yamaha worldwide held steady at 4.1M.
  • Across the 11 months ending August 2026, Yamaha’s estimated Share of Search among boat brands worldwide peaked at 96.3% in March 2026 and was lowest at 93.5% in July 2026.

How did search popularity change for boat brands worldwide in August 2026?

  1. In August 2026, Yamaha gained estimated Share of Search among boat brands worldwide, from 93.5% to 94.8%.

  2. In August 2026, Malibu lost estimated Share of Search among boat brands worldwide, from 3.8% to 3.1%.

  3. In August 2026, Sea Ray rose from 5th to 3rd among boat brands worldwide.

  4. In August 2026, Bayliner fell from 3rd to 4th among boat brands worldwide.

  5. In August 2026, MasterCraft fell from 4th to 5th among boat brands worldwide.

  6. Estimated monthly branded searches for Boston Whaler worldwide rose 82.8% over 11 measured months, from 9.9K to 18.1K in August 2026.

Where does Yamaha compete?

Yamaha is ranked in 17 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Outboard motor brands2nd of 627.3%Show ranking
Pa systems1st of 654.6%Show ranking
Digital pianos1st of 658.6%Show ranking
Studio monitors1st of 658.8%Show ranking
Foldback monitor brands1st of 662.6%Show ranking
Metronome brands1st of 665.6%Show ranking
Bass guitars1st of 683.4%Show ranking
Xylophone brands1st of 687.7%Show ranking
Keyboards and synths1st of 691.2%Show ranking
Audio mixers1st of 693.5%Show ranking
Acoustic guitars1st of 693.6%Show ranking
Boat brands1st of 694.8%Shown above
Drum kits1st of 696.5%Show ranking
Piano bench brands1st of 698.6%Show ranking
Saxophones1st of 699%Show ranking
Mouthpiece brands1st of 699.3%Show ranking
Violins1st of 699.6%Show ranking

How is Yamaha measured?

Brandwave collects information about searches that people make online using Yamaha’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • yamaha

Do you work for Yamaha? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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