Brandwave

How popular isYamaha in search?

In August 2026, there were an estimated 4.1M branded searches for Yamaha worldwide which held steady over the last 11 months. Yamaha holds 58.6% estimated Share of Search among digital pianos worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Yamaha58.6%
  2. Casio39.3%
  3. Korg1.6%
  4. Roland0.32%
  5. Nord0.21%
  6. Kawai0.03%
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Which digital pianos compete with Yamaha?

Yamaha against digital pianos worldwide, by month

Share of Search by month for Yamaha, Casio. The figures are in the table below the chart.

View monthly share of search table
MonthYamahaCasioKorgRolandNordKawai
Oct 202558.8%39.4%1.3%0.32%0.21%0.03%
Nov 202553.9%44.1%1.4%0.29%0.2%0.03%
Dec 202558.6%39.3%1.6%0.32%0.21%0.03%
Jan 202663.1%34.6%1.7%0.34%0.28%0.03%
Feb 202663.4%34.7%1.4%0.28%0.19%0.03%
Mar 202667.9%30.4%1.2%0.25%0.2%0.03%
Apr 202663.4%34.7%1.4%0.28%0.23%0.02%
May 202663.4%34.7%1.4%0.28%0.23%0.03%
Jun 202663.5%34.8%1.1%0.28%0.23%0.02%
Jul 202663.4%34.7%1.4%0.28%0.23%0.02%
Aug 202658.6%39.3%1.6%0.32%0.21%0.03%
Sep 2026——————

  1. 1.Yamaha

    58.6%

    Held 1st. 4.1M estimated branded searches, 0% vs prior month. Share -4.8 points.

  2. 2.Casio

    39.3%

    Held 2nd. 2.7M estimated branded searches, +22.3% vs prior month. Share +4.6 points.

  3. 3.Korg

    1.6%

    Held 3rd. 110K estimated branded searches, +21.5% vs prior month. Share +0.2 points.

  4. 4.Roland

    0.32%

    Held 4th. 22.2K estimated branded searches, +22.7% vs prior month. Share 0 points.

  5. 5.Nord

    0.21%

    Held 5th. 14.8K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Kawai

    0.03%

    Held 6th. 1.9K estimated branded searches, +18.8% vs prior month. Share 0 points.

Compare search popularity between Yamaha and its closest rivals

How has branded search demand for Yamaha changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Yamaha worldwide held steady at 4.1M.
  • Across the 11 months ending August 2026, Yamaha’s estimated Share of Search among digital pianos worldwide peaked at 67.9% in March 2026 and was lowest at 53.9% in November 2025.

How did search popularity change for digital pianos worldwide in August 2026?

  1. In August 2026, Casio gained estimated Share of Search among digital pianos worldwide, from 34.7% to 39.3%.

  2. In August 2026, Yamaha lost estimated Share of Search among digital pianos worldwide, from 63.4% to 58.6%.

  3. Estimated monthly branded searches for Korg worldwide rose 21.5% over 11 measured months, from 90.5K to 110K in August 2026.

Where does Yamaha compete?

Yamaha is ranked in 17 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Outboard motor brands2nd of 627.3%Show ranking
Pa systems1st of 654.6%Show ranking
Digital pianos1st of 658.6%Shown above
Studio monitors1st of 658.8%Show ranking
Foldback monitor brands1st of 662.6%Show ranking
Metronome brands1st of 665.6%Show ranking
Bass guitars1st of 683.4%Show ranking
Xylophone brands1st of 687.7%Show ranking
Keyboards and synths1st of 691.2%Show ranking
Boat brands1st of 691.8%Show ranking
Audio mixers1st of 692.4%Show ranking
Acoustic guitars1st of 693.6%Show ranking
Drum kits1st of 696.5%Show ranking
Piano bench brands1st of 697.8%Show ranking
Saxophones1st of 699%Show ranking
Mouthpiece brands1st of 699.2%Show ranking
Violins1st of 699.6%Show ranking

How is Yamaha measured?

Brandwave collects information about searches that people make online using Yamaha’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • yamaha

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How the Brand Demand Index is measured

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