Brandwave

Boat brands:Which brands are most popular in search?

In August 2026, Yamaha was the most searched among boat brands worldwide, with an estimated 4.1M branded searches and 94.8% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Yamaha94.8%
  2. Malibu3.1%
  3. Sea Ray0.63%
  4. Bayliner0.51%
  5. MasterCraft0.51%
  6. Boston Whaler0.42%

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Share of SearchLeaderboard

Compare the boat brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among boat brands worldwide, by month

Share of Search by month for Yamaha, Malibu. The figures are in the table below the chart.

View monthly share of search table
MonthYamahaMalibuSea RayBaylinerMasterCraftBoston Whaler
Oct 202595.1%3.8%0.34%0.28%0.23%0.23%
Nov 202595.9%3.2%0.35%0.23%0.15%0.19%
Dec 202595.3%3.8%0.28%0.23%0.15%0.19%
Jan 202695.7%3.2%0.35%0.28%0.23%0.23%
Feb 202696.3%2.6%0.35%0.28%0.23%0.28%
Mar 202696.3%2.6%0.35%0.29%0.19%0.23%
Apr 202695.4%3.1%0.42%0.42%0.35%0.28%
May 202694.3%3.8%0.51%0.51%0.42%0.42%
Jun 202693.8%3.8%0.62%0.62%0.62%0.51%
Jul 202693.5%3.8%0.76%0.76%0.76%0.51%
Aug 202694.8%3.1%0.63%0.51%0.51%0.42%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Yamaha

    94.8%

    Held 1st. 4.1M estimated branded searches, 0% vs prior month. Share +1.3 points.

  2. 2.Malibu

    3.1%

    Held 2nd. 135K estimated branded searches, -18.2% vs prior month. Share -0.6 points.

  3. 3.Sea Ray

    0.63%

    Moved from 5th to 3rd. 27.1K estimated branded searches, -18.1% vs prior month. Share -0.1 points.

  4. 4.Bayliner

    0.51%

    Moved from 3rd to 4th. 22.2K estimated branded searches, -32.9% vs prior month. Share -0.2 points.

  5. 5.MasterCraft

    0.51%

    Moved from 4th to 5th. 22.2K estimated branded searches, -32.9% vs prior month. Share -0.2 points.

  6. 6.Boston Whaler

    0.42%

    Held 6th. 18.1K estimated branded searches, -18.5% vs prior month. Share -0.1 points.

Compare search popularity between leading brands

Which brand is most popular in search among boat brands worldwide?

In August 2026, Yamaha was the most searched among boat brands worldwide, with an estimated 4.1M branded searches and 94.8% estimated Share of Search within this set. Malibu is in 2nd place, 91.7 percentage points behind at 3.1% Share of Search.

Global boat brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Yamaha95.1% → 94.8%96.3%Mar 202693.5%Jul 20261st
Malibu3.8% → 3.1%3.8%Dec 20252.6%Feb 20262nd
Sea Ray0.34% → 0.63%0.76%Jul 20260.28%Dec 20253rd
Bayliner0.28% → 0.51%0.76%Jul 20260.23%Dec 20254th
MasterCraft0.23% → 0.51%0.76%Jul 20260.15%Dec 20256th → 5th
Boston Whaler0.23% → 0.42%0.51%Jun 20260.19%Dec 20255th → 6th

Each finding as a sentence

  • Across the 11 months ending August 2026, Malibu’s estimated Share of Search among boat brands worldwide decreased from 3.8% to 3.1%.
  • Across the 11 months ending August 2026, Yamaha’s estimated Share of Search among boat brands worldwide peaked at 96.3% in March 2026 and was lowest at 93.5% in July 2026.
  • Across the 11 months ending August 2026, Malibu’s estimated Share of Search among boat brands worldwide peaked at 3.8% in December 2025 and was lowest at 2.6% in February 2026.
  • Across the 11 months ending August 2026, MasterCraft rose from 6th to 5th among boat brands worldwide.
  • Across the 11 months ending August 2026, Boston Whaler fell from 5th to 6th among boat brands worldwide.
  • Across the 11 months ending August 2026, Yamaha, Sea Ray and Bayliner held steady: their estimated Share of Search among boat brands worldwide each moved less than 0.5 percentage points.

How did search popularity change for boat brands worldwide in August 2026?

  1. In August 2026, Yamaha gained estimated Share of Search among boat brands worldwide, from 93.5% to 94.8%.

  2. In August 2026, Malibu lost estimated Share of Search among boat brands worldwide, from 3.8% to 3.1%.

  3. In August 2026, Sea Ray rose from 5th to 3rd among boat brands worldwide.

  4. In August 2026, Bayliner fell from 3rd to 4th among boat brands worldwide.

  5. In August 2026, MasterCraft fell from 4th to 5th among boat brands worldwide.

  6. Estimated monthly branded searches for Boston Whaler worldwide rose 82.8% over 11 measured months, from 9.9K to 18.1K in August 2026.

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