Malibu vs Yamaha:Which is more popular by branded search?
In August 2026, Yamaha had more branded searches than Malibu among boat brands worldwide. Yamaha was estimated to have 4.1M branded searches compared to Malibu’s 135K, and held a 94.8% Share of Search versus Malibu’s 3.1%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Malibu or Yamaha?
Compare the boat brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Yamaha, Malibu. The figures are in the table below the chart.
View monthly share of search table
| Month | Yamaha | Malibu | Sea Ray | Bayliner | MasterCraft | Boston Whaler |
|---|---|---|---|---|---|---|
| Oct 2025 | 95.1% | 3.8% | 0.34% | 0.28% | 0.23% | 0.23% |
| Nov 2025 | 95.9% | 3.2% | 0.35% | 0.23% | 0.15% | 0.19% |
| Dec 2025 | 95.3% | 3.8% | 0.28% | 0.23% | 0.15% | 0.19% |
| Jan 2026 | 95.7% | 3.2% | 0.35% | 0.28% | 0.23% | 0.23% |
| Feb 2026 | 96.3% | 2.6% | 0.35% | 0.28% | 0.23% | 0.28% |
| Mar 2026 | 96.3% | 2.6% | 0.35% | 0.29% | 0.19% | 0.23% |
| Apr 2026 | 95.4% | 3.1% | 0.42% | 0.42% | 0.35% | 0.28% |
| May 2026 | 94.3% | 3.8% | 0.51% | 0.51% | 0.42% | 0.42% |
| Jun 2026 | 93.8% | 3.8% | 0.62% | 0.62% | 0.62% | 0.51% |
| Jul 2026 | 93.5% | 3.8% | 0.76% | 0.76% | 0.76% | 0.51% |
| Aug 2026 | 94.8% | 3.1% | 0.63% | 0.51% | 0.51% | 0.42% |
| Sep 2026 | — | — | — | — | — | — |
How has the Malibu and Yamaha comparison changed over the last 12 months?
3 findings
- Yamaha was ahead of Malibu in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Malibu’s estimated Share of Search among boat brands worldwide moved from 3.8% to 3.1%, and its estimated monthly branded searches moved from 165K to 135K.
- Across the 11 months ending August 2026, Yamaha’s estimated Share of Search among boat brands worldwide moved from 95.1% to 94.8%, and its estimated monthly branded searches held steady at 4.1M.
How did search popularity change for boat brands worldwide in August 2026?
2 changes
In August 2026, Yamaha gained estimated Share of Search among boat brands worldwide, from 93.5% to 94.8%.
In August 2026, Malibu lost estimated Share of Search among boat brands worldwide, from 3.8% to 3.1%.
How each brand is measured
Brandwave collects information about searches that people make online using Malibu’s and Yamaha’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.