Brandwave

How popular isMalibu in search?

In August 2026, there were an estimated 135K branded searches for Malibu worldwide which is down 18.2% over the last 11 months. Malibu holds 3.1% estimated Share of Search among boat brands worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Yamaha94.8%
  2. Malibu3.1%
  3. Sea Ray0.63%
  4. Bayliner0.51%
  5. MasterCraft0.51%
  6. Boston Whaler0.42%
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Which boat brands compete with Malibu?

Malibu against boat brands worldwide, by month

Share of Search by month for Yamaha, Malibu. The figures are in the table below the chart.

View monthly share of search table
MonthYamahaMalibuSea RayBaylinerMasterCraftBoston Whaler
Oct 202595.1%3.8%0.34%0.28%0.23%0.23%
Nov 202595.9%3.2%0.35%0.23%0.15%0.19%
Dec 202595.3%3.8%0.28%0.23%0.15%0.19%
Jan 202695.7%3.2%0.35%0.28%0.23%0.23%
Feb 202696.3%2.6%0.35%0.28%0.23%0.28%
Mar 202696.3%2.6%0.35%0.29%0.19%0.23%
Apr 202695.4%3.1%0.42%0.42%0.35%0.28%
May 202694.3%3.8%0.51%0.51%0.42%0.42%
Jun 202693.8%3.8%0.62%0.62%0.62%0.51%
Jul 202693.5%3.8%0.76%0.76%0.76%0.51%
Aug 202694.8%3.1%0.63%0.51%0.51%0.42%
Sep 2026——————

  1. 1.Yamaha

    94.8%

    Held 1st. 4.1M estimated branded searches, 0% vs prior month. Share +1.3 points.

  2. 2.Malibu

    3.1%

    Held 2nd. 135K estimated branded searches, -18.2% vs prior month. Share -0.6 points.

  3. 3.Sea Ray

    0.63%

    Moved from 5th to 3rd. 27.1K estimated branded searches, -18.1% vs prior month. Share -0.1 points.

  4. 4.Bayliner

    0.51%

    Moved from 3rd to 4th. 22.2K estimated branded searches, -32.9% vs prior month. Share -0.2 points.

  5. 5.MasterCraft

    0.51%

    Moved from 4th to 5th. 22.2K estimated branded searches, -32.9% vs prior month. Share -0.2 points.

  6. 6.Boston Whaler

    0.42%

    Held 6th. 18.1K estimated branded searches, -18.5% vs prior month. Share -0.1 points.

Compare search popularity between Malibu and its closest rivals

How has branded search demand for Malibu changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Malibu worldwide fell from 165K to 135K.
  • Across the 11 months ending August 2026, Malibu’s estimated Share of Search among boat brands worldwide decreased from 3.8% to 3.1%.
  • Across the 11 months ending August 2026, Malibu’s estimated Share of Search among boat brands worldwide peaked at 3.8% in December 2025 and was lowest at 2.6% in February 2026.

How did search popularity change for boat brands worldwide in August 2026?

  1. In August 2026, Yamaha gained estimated Share of Search among boat brands worldwide, from 93.5% to 94.8%.

  2. In August 2026, Malibu lost estimated Share of Search among boat brands worldwide, from 3.8% to 3.1%.

  3. In August 2026, Sea Ray rose from 5th to 3rd among boat brands worldwide.

  4. In August 2026, Bayliner fell from 3rd to 4th among boat brands worldwide.

  5. In August 2026, MasterCraft fell from 4th to 5th among boat brands worldwide.

  6. Estimated monthly branded searches for Boston Whaler worldwide rose 82.8% over 11 measured months, from 9.9K to 18.1K in August 2026.

How is Malibu measured?

Brandwave collects information about searches that people make online using Malibu’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • malibu rum

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How the Brand Demand Index is measured

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