Brandwave

How popular isMasterCraft in search?

In August 2026, there were an estimated 22.2K branded searches for MasterCraft worldwide which is up 124.2% over the last 11 months. MasterCraft holds 0.51% estimated Share of Search among boat brands worldwide and is ranked 5th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Yamaha94.8%
  2. Malibu3.1%
  3. Sea Ray0.63%
  4. Bayliner0.51%
  5. MasterCraft0.51%
  6. Boston Whaler0.42%
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Which boat brands compete with MasterCraft?

MasterCraft against boat brands worldwide, by month

Share of Search by month for Yamaha, Malibu, MasterCraft. The figures are in the table below the chart.

View monthly share of search table
MonthYamahaMalibuSea RayBaylinerMasterCraftBoston Whaler
Oct 202595.1%3.8%0.34%0.28%0.23%0.23%
Nov 202595.9%3.2%0.35%0.23%0.15%0.19%
Dec 202595.3%3.8%0.28%0.23%0.15%0.19%
Jan 202695.7%3.2%0.35%0.28%0.23%0.23%
Feb 202696.3%2.6%0.35%0.28%0.23%0.28%
Mar 202696.3%2.6%0.35%0.29%0.19%0.23%
Apr 202695.4%3.1%0.42%0.42%0.35%0.28%
May 202694.3%3.8%0.51%0.51%0.42%0.42%
Jun 202693.8%3.8%0.62%0.62%0.62%0.51%
Jul 202693.5%3.8%0.76%0.76%0.76%0.51%
Aug 202694.8%3.1%0.63%0.51%0.51%0.42%
Sep 2026——————

  1. 1.Yamaha

    94.8%

    Held 1st. 4.1M estimated branded searches, 0% vs prior month. Share +1.3 points.

  2. 2.Malibu

    3.1%

    Held 2nd. 135K estimated branded searches, -18.2% vs prior month. Share -0.6 points.

  3. 3.Sea Ray

    0.63%

    Moved from 5th to 3rd. 27.1K estimated branded searches, -18.1% vs prior month. Share -0.1 points.

  4. 4.Bayliner

    0.51%

    Moved from 3rd to 4th. 22.2K estimated branded searches, -32.9% vs prior month. Share -0.2 points.

  5. 5.MasterCraft

    0.51%

    Moved from 4th to 5th. 22.2K estimated branded searches, -32.9% vs prior month. Share -0.2 points.

  6. 6.Boston Whaler

    0.42%

    Held 6th. 18.1K estimated branded searches, -18.5% vs prior month. Share -0.1 points.

Compare search popularity between MasterCraft and its closest rivals

How has branded search demand for MasterCraft changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for MasterCraft worldwide rose from 9.9K to 22.2K.
  • Across the 11 months ending August 2026, MasterCraft rose from 6th to 5th among boat brands worldwide.

How did search popularity change for boat brands worldwide in August 2026?

  1. In August 2026, Yamaha gained estimated Share of Search among boat brands worldwide, from 93.5% to 94.8%.

  2. In August 2026, Malibu lost estimated Share of Search among boat brands worldwide, from 3.8% to 3.1%.

  3. In August 2026, Sea Ray rose from 5th to 3rd among boat brands worldwide.

  4. In August 2026, Bayliner fell from 3rd to 4th among boat brands worldwide.

  5. In August 2026, MasterCraft fell from 4th to 5th among boat brands worldwide.

  6. Estimated monthly branded searches for Boston Whaler worldwide rose 82.8% over 11 measured months, from 9.9K to 18.1K in August 2026.

How is MasterCraft measured?

Brandwave collects information about searches that people make online using MasterCraft’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • mastercraft boats

Do you work for MasterCraft? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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