MasterCraft vs Yamaha:Which is more popular by branded search?

Name: MasterCraft vs Yamaha: Which is more popular by branded search?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In August 2026, Yamaha had more branded searches than MasterCraft among boat brands worldwide. Yamaha was estimated to have 4.1M branded searches compared to MasterCraft’s 22.2K, and held a 94.8% Share of Search versus MasterCraft’s 0.51%. These are worldwide searches for English-language branded terms.

Share of Search among boat brands worldwide in August 2026Which is more popular in search, MasterCraft or Yamaha?

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Which is more popular in search, MasterCraft or Yamaha?

Compare the boat brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

MasterCraft and Yamaha among boat brands worldwide, by month

Month	Yamaha	Malibu	Sea Ray	Bayliner	MasterCraft	Boston Whaler
Oct 2025	95.1%	3.8%	0.34%	0.28%	0.23%	0.23%
Nov 2025	95.9%	3.2%	0.35%	0.23%	0.15%	0.19%
Dec 2025	95.3%	3.8%	0.28%	0.23%	0.15%	0.19%
Jan 2026	95.7%	3.2%	0.35%	0.28%	0.23%	0.23%
Feb 2026	96.3%	2.6%	0.35%	0.28%	0.23%	0.28%
Mar 2026	96.3%	2.6%	0.35%	0.29%	0.19%	0.23%
Apr 2026	95.4%	3.1%	0.42%	0.42%	0.35%	0.28%
May 2026	94.3%	3.8%	0.51%	0.51%	0.42%	0.42%
Jun 2026	93.8%	3.8%	0.62%	0.62%	0.62%	0.51%
Jul 2026	93.5%	3.8%	0.76%	0.76%	0.76%	0.51%
Aug 2026	94.8%	3.1%	0.63%	0.51%	0.51%	0.42%
Sep 2026	—	—	—	—	—	—

How has the MasterCraft and Yamaha comparison changed over the last 12 months?

3 findings

Yamaha was ahead of MasterCraft in every measured month of the 11 months ending August 2026.
Across the 11 months ending August 2026, MasterCraft’s estimated Share of Search among boat brands worldwide moved from 0.23% to 0.51%, and its estimated monthly branded searches moved from 9.9K to 22.2K.
Across the 11 months ending August 2026, Yamaha’s estimated Share of Search among boat brands worldwide moved from 95.1% to 94.8%, and its estimated monthly branded searches held steady at 4.1M.

How did search popularity change for boat brands worldwide in August 2026?

2 changes

In August 2026, Yamaha gained estimated Share of Search among boat brands worldwide, from 93.5% to 94.8%.
In August 2026, MasterCraft fell from 4th to 5th among boat brands worldwide.

How each brand is measured

Brandwave collects information about searches that people make online using MasterCraft’s and Yamaha’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.