How popular isBoston Whaler in search?
In August 2026, there were an estimated 109K branded searches for Boston Whaler worldwide which is up 82.8% over the last 11 months. Boston Whaler holds 2.4% estimated Share of Search among boat brands worldwide and is ranked 3rd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
Yamaha91.8%
Malibu3%- Boston Whaler2.4%
Sea Ray1.7%- Bayliner0.5%
MasterCraft0.5%
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Which boat brands compete with Boston Whaler?
Share of Search by month for Yamaha, Malibu, Boston Whaler. The figures are in the table below the chart.
View monthly share of search table
| Month | Yamaha | Malibu | Boston Whaler | Sea Ray | Bayliner | MasterCraft |
|---|---|---|---|---|---|---|
| Oct 2025 | 93.5% | 3.8% | 1.4% | 0.85% | 0.28% | 0.23% |
| Nov 2025 | 94.6% | 3.1% | 1.1% | 0.76% | 0.23% | 0.15% |
| Dec 2025 | 94% | 3.8% | 1.1% | 0.69% | 0.23% | 0.15% |
| Jan 2026 | 94.1% | 3.1% | 1.4% | 0.96% | 0.28% | 0.23% |
| Feb 2026 | 94.7% | 2.5% | 1.4% | 0.86% | 0.28% | 0.23% |
| Mar 2026 | 94.7% | 2.6% | 1.4% | 0.86% | 0.28% | 0.19% |
| Apr 2026 | 93.5% | 3.1% | 1.7% | 1% | 0.41% | 0.34% |
| May 2026 | 91.7% | 3.7% | 2.4% | 1.2% | 0.5% | 0.41% |
| Jun 2026 | 91.1% | 3.7% | 2.5% | 1.5% | 0.6% | 0.6% |
| Jul 2026 | 90.2% | 3.6% | 2.9% | 1.8% | 0.73% | 0.73% |
| Aug 2026 | 91.8% | 3% | 2.4% | 1.7% | 0.5% | 0.5% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 91.8% | 4.1M | 0% | +1.6 points | |
| 2, held 2nd | 3% | 135K | -18.2% | -0.6 points | |
| 3, held 3rd | 2.4% | 109K | -17.9% | -0.5 points | |
| 4, held 4th | 1.7% | 76.6K | -7.3% | -0.1 points | |
| 5, held 5th | 0.5% | 22.2K | -32.9% | -0.2 points | |
| 6, held 6th | 0.5% | 22.2K | -32.9% | -0.2 points |
1.
Yamaha91.8%
Held 1st. 4.1M estimated branded searches, 0% vs prior month. Share +1.6 points.
2.
Malibu3%
Held 2nd. 135K estimated branded searches, -18.2% vs prior month. Share -0.6 points.
2.4%
Held 3rd. 109K estimated branded searches, -17.9% vs prior month. Share -0.5 points.
4.
Sea Ray1.7%
Held 4th. 76.6K estimated branded searches, -7.3% vs prior month. Share -0.1 points.
5.Bayliner
0.5%
Held 5th. 22.2K estimated branded searches, -32.9% vs prior month. Share -0.2 points.
0.5%
Held 6th. 22.2K estimated branded searches, -32.9% vs prior month. Share -0.2 points.
Compare search popularity between Boston Whaler and its closest rivals
Every comparison with Boston Whaler
5 comparisons
How has branded search demand for Boston Whaler changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Boston Whaler worldwide rose from 59.4K to 109K.
- Across the 11 months ending August 2026, Boston Whaler’s estimated Share of Search among boat brands worldwide increased from 1.4% to 2.4%.
- Across the 11 months ending August 2026, Boston Whaler’s estimated Share of Search among boat brands worldwide peaked at 2.9% in July 2026 and was lowest at 1.1% in December 2025.
How did search popularity change for boat brands worldwide in August 2026?
6 changes
In August 2026, Yamaha gained estimated Share of Search among boat brands worldwide, from 90.2% to 91.8%.
In August 2026, Malibu lost estimated Share of Search among boat brands worldwide, from 3.6% to 3%.
Estimated monthly branded searches for MasterCraft worldwide rose 124.2% over 11 measured months, from 9.9K to 22.2K in August 2026.
Estimated monthly branded searches for Sea Ray worldwide rose 107% over 11 measured months, from 37K to 76.6K in August 2026.
Estimated monthly branded searches for Bayliner worldwide rose 83.5% over 11 measured months, from 12.1K to 22.2K in August 2026.
Estimated monthly branded searches for Boston Whaler worldwide rose 82.8% over 11 measured months, from 59.4K to 109K in August 2026.
How is Boston Whaler measured?
Brandwave collects information about searches that people make online using Boston Whaler’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
2 branded search terms
- boston whaler
- boston whaler boats
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Is Boston Whaler your brand?
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