Boston Whaler vs Sea Ray:Which is more popular by branded search?

Name: Boston Whaler vs Sea Ray: Which is more popular by branded search?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In August 2026, Sea Ray had more branded searches than Boston Whaler among boat brands worldwide. Sea Ray was estimated to have 27.1K branded searches compared to Boston Whaler’s 18.1K, and held a 0.63% Share of Search versus Boston Whaler’s 0.42%. These are worldwide searches for English-language branded terms.

Share of Search among boat brands worldwide in August 2026Which is more popular in search, Boston Whaler or Sea Ray?

Follow Boston Whaler vs Sea Ray and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Which is more popular in search, Boston Whaler or Sea Ray?

Compare the boat brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Boston Whaler and Sea Ray among boat brands worldwide, by month

Month	Yamaha	Malibu	Sea Ray	Bayliner	MasterCraft	Boston Whaler
Oct 2025	95.1%	3.8%	0.34%	0.28%	0.23%	0.23%
Nov 2025	95.9%	3.2%	0.35%	0.23%	0.15%	0.19%
Dec 2025	95.3%	3.8%	0.28%	0.23%	0.15%	0.19%
Jan 2026	95.7%	3.2%	0.35%	0.28%	0.23%	0.23%
Feb 2026	96.3%	2.6%	0.35%	0.28%	0.23%	0.28%
Mar 2026	96.3%	2.6%	0.35%	0.29%	0.19%	0.23%
Apr 2026	95.4%	3.1%	0.42%	0.42%	0.35%	0.28%
May 2026	94.3%	3.8%	0.51%	0.51%	0.42%	0.42%
Jun 2026	93.8%	3.8%	0.62%	0.62%	0.62%	0.51%
Jul 2026	93.5%	3.8%	0.76%	0.76%	0.76%	0.51%
Aug 2026	94.8%	3.1%	0.63%	0.51%	0.51%	0.42%
Sep 2026	—	—	—	—	—	—

How has the Boston Whaler and Sea Ray comparison changed over the last 12 months?

3 findings

Sea Ray was ahead of Boston Whaler in every measured month of the 11 months ending August 2026.
Across the 11 months ending August 2026, Boston Whaler’s estimated Share of Search among boat brands worldwide moved from 0.23% to 0.42%, and its estimated monthly branded searches moved from 9.9K to 18.1K.
Across the 11 months ending August 2026, Sea Ray’s estimated Share of Search among boat brands worldwide moved from 0.34% to 0.63%, and its estimated monthly branded searches moved from 14.8K to 27.1K.

How did search popularity change for boat brands worldwide in August 2026?

2 changes

In August 2026, Sea Ray rose from 5th to 3rd among boat brands worldwide.
Estimated monthly branded searches for Boston Whaler worldwide rose 82.8% over 11 measured months, from 9.9K to 18.1K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Boston Whaler’s and Sea Ray’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.