Brandwave

Digital pianos:Which brands are most popular in search?

In August 2026, Yamaha was the most searched among digital pianos worldwide, with an estimated 4.1M branded searches and 58.6% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Yamaha58.6%
  2. Casio39.3%
  3. Korg1.6%
  4. Roland0.32%
  5. Nord0.21%
  6. Kawai0.03%

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Share of SearchLeaderboard

Compare the digital pianos shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among digital pianos worldwide, by month

Share of Search by month for Yamaha, Casio. The figures are in the table below the chart.

View monthly share of search table
MonthYamahaCasioKorgRolandNordKawai
Oct 202558.8%39.4%1.3%0.32%0.21%0.03%
Nov 202553.9%44.1%1.4%0.29%0.2%0.03%
Dec 202558.6%39.3%1.6%0.32%0.21%0.03%
Jan 202663.1%34.6%1.7%0.34%0.28%0.03%
Feb 202663.4%34.7%1.4%0.28%0.19%0.03%
Mar 202667.9%30.4%1.2%0.25%0.2%0.03%
Apr 202663.4%34.7%1.4%0.28%0.23%0.02%
May 202663.4%34.7%1.4%0.28%0.23%0.03%
Jun 202663.5%34.8%1.1%0.28%0.23%0.02%
Jul 202663.4%34.7%1.4%0.28%0.23%0.02%
Aug 202658.6%39.3%1.6%0.32%0.21%0.03%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Yamaha

    58.6%

    Held 1st. 4.1M estimated branded searches, 0% vs prior month. Share -4.8 points.

  2. 2.Casio

    39.3%

    Held 2nd. 2.7M estimated branded searches, +22.3% vs prior month. Share +4.6 points.

  3. 3.Korg

    1.6%

    Held 3rd. 110K estimated branded searches, +21.5% vs prior month. Share +0.2 points.

  4. 4.Roland

    0.32%

    Held 4th. 22.2K estimated branded searches, +22.7% vs prior month. Share 0 points.

  5. 5.Nord

    0.21%

    Held 5th. 14.8K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Kawai

    0.03%

    Held 6th. 1.9K estimated branded searches, +18.8% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among digital pianos worldwide?

In August 2026, Yamaha was the most searched among digital pianos worldwide, with an estimated 4.1M branded searches and 58.6% estimated Share of Search within this set. Casio is in 2nd place, 19.3 percentage points behind at 39.3% Share of Search.

Global digital pianos, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Yamaha58.8% → 58.6%67.9%Mar 202653.9%Nov 20251st
Casio39.4% → 39.3%44.1%Nov 202530.4%Mar 20262nd
Korg1.3% → 1.6%1.7%Jan 20261.1%Jun 20263rd
Roland0.32%0.34%Jan 20260.25%Mar 20264th
Nord0.21%0.28%Jan 20260.19%Feb 20265th
Kawai0.03%0.03%Dec 20250.02%Apr 20266th

Each finding as a sentence

  • Across the 11 months ending August 2026, Yamaha’s estimated Share of Search among digital pianos worldwide peaked at 67.9% in March 2026 and was lowest at 53.9% in November 2025.
  • Across the 11 months ending August 2026, Casio’s estimated Share of Search among digital pianos worldwide peaked at 44.1% in November 2025 and was lowest at 30.4% in March 2026.
  • Across the 11 months ending August 2026, Yamaha, Casio, Korg, Roland, Nord and Kawai held steady: their estimated Share of Search among digital pianos worldwide each moved less than 0.5 percentage points.

How did search popularity change for digital pianos worldwide in August 2026?

  1. In August 2026, Casio gained estimated Share of Search among digital pianos worldwide, from 34.7% to 39.3%.

  2. In August 2026, Yamaha lost estimated Share of Search among digital pianos worldwide, from 63.4% to 58.6%.

  3. Estimated monthly branded searches for Korg worldwide rose 21.5% over 11 measured months, from 90.5K to 110K in August 2026.

How the Brand Demand Index is measured

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