Brandwave

How popular isKawai in search?

In August 2026, there were an estimated 1.9K branded searches for Kawai worldwide which held steady over the last 11 months. Kawai holds 0.03% estimated Share of Search among digital pianos worldwide and is ranked 6th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Yamaha58.6%
  2. Casio39.3%
  3. Korg1.6%
  4. Roland0.32%
  5. Nord0.21%
  6. Kawai0.03%
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Which digital pianos compete with Kawai?

Kawai against digital pianos worldwide, by month

Share of Search by month for Yamaha, Casio, Kawai. The figures are in the table below the chart.

View monthly share of search table
MonthYamahaCasioKorgRolandNordKawai
Oct 202558.8%39.4%1.3%0.32%0.21%0.03%
Nov 202553.9%44.1%1.4%0.29%0.2%0.03%
Dec 202558.6%39.3%1.6%0.32%0.21%0.03%
Jan 202663.1%34.6%1.7%0.34%0.28%0.03%
Feb 202663.4%34.7%1.4%0.28%0.19%0.03%
Mar 202667.9%30.4%1.2%0.25%0.2%0.03%
Apr 202663.4%34.7%1.4%0.28%0.23%0.02%
May 202663.4%34.7%1.4%0.28%0.23%0.03%
Jun 202663.5%34.8%1.1%0.28%0.23%0.02%
Jul 202663.4%34.7%1.4%0.28%0.23%0.02%
Aug 202658.6%39.3%1.6%0.32%0.21%0.03%
Sep 2026——————

  1. 1.Yamaha

    58.6%

    Held 1st. 4.1M estimated branded searches, 0% vs prior month. Share -4.8 points.

  2. 2.Casio

    39.3%

    Held 2nd. 2.7M estimated branded searches, +22.3% vs prior month. Share +4.6 points.

  3. 3.Korg

    1.6%

    Held 3rd. 110K estimated branded searches, +21.5% vs prior month. Share +0.2 points.

  4. 4.Roland

    0.32%

    Held 4th. 22.2K estimated branded searches, +22.7% vs prior month. Share 0 points.

  5. 5.Nord

    0.21%

    Held 5th. 14.8K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Kawai

    0.03%

    Held 6th. 1.9K estimated branded searches, +18.8% vs prior month. Share 0 points.

Compare search popularity between Kawai and its closest rivals

How has branded search demand for Kawai changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Kawai worldwide held steady at 1.9K.
  • Across the 11 months ending August 2026, Kawai’s estimated Share of Search among digital pianos worldwide held steady at 0.03%.

How did search popularity change for digital pianos worldwide in August 2026?

  1. In August 2026, Casio gained estimated Share of Search among digital pianos worldwide, from 34.7% to 39.3%.

  2. In August 2026, Yamaha lost estimated Share of Search among digital pianos worldwide, from 63.4% to 58.6%.

  3. Estimated monthly branded searches for Korg worldwide rose 21.5% over 11 measured months, from 90.5K to 110K in August 2026.

Where does Kawai compete?

Kawai is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Digital pianos6th of 60.03%Shown above
Piano bench brands6th of 60.05%Show ranking

How is Kawai measured?

Brandwave collects information about searches that people make online using Kawai’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • kawai keyboard

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How the Brand Demand Index is measured

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