Brandwave

How popular isKawai in search?

In August 2026, there were an estimated 1.9K branded searches for Kawai worldwide which held steady over the last 11 months. Kawai holds 0.05% estimated Share of Search among piano bench brands worldwide and is ranked 6th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Yamaha98.6%
  2. Roland0.54%
  3. Stagg0.54%
  4. Hercules0.24%
  5. On-Stage0.06%
  6. Kawai0.05%
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Which piano bench brands compete with Kawai?

Kawai against piano bench brands worldwide, by month

Share of Search by month for Yamaha, Kawai. The figures are in the table below the chart.

View monthly share of search table
MonthYamahaRolandStaggHerculesOn-StageKawai
Oct 202598.5%0.53%0.53%0.29%0.06%0.05%
Nov 202598.5%0.53%0.53%0.29%0.06%0.06%
Dec 202598.3%0.53%0.65%0.36%0.06%0.06%
Jan 202698.3%0.53%0.65%0.36%0.07%0.05%
Feb 202698.6%0.44%0.54%0.29%0.06%0.05%
Mar 202698.9%0.36%0.44%0.2%0.05%0.04%
Apr 202698.7%0.44%0.54%0.24%0.06%0.04%
May 202698.7%0.44%0.54%0.24%0.06%0.05%
Jun 202698.7%0.44%0.54%0.24%0.05%0.04%
Jul 202698.8%0.44%0.44%0.24%0.05%0.04%
Aug 202698.6%0.54%0.54%0.24%0.06%0.05%
Sep 2026——————

  1. 1.Yamaha

    98.6%

    Held 1st. 4.1M estimated branded searches, 0% vs prior month. Share -0.2 points.

  2. 2.Roland

    0.54%

    Held 2nd. 22.2K estimated branded searches, +22.7% vs prior month. Share +0.1 points.

  3. 3.Stagg

    0.54%

    Held 3rd. 22.2K estimated branded searches, +22.7% vs prior month. Share +0.1 points.

  4. 4.Hercules

    0.24%

    Held 4th. 9.9K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.On-Stage

    0.06%

    Held 5th. 2.4K estimated branded searches, +26.3% vs prior month. Share 0 points.

  6. 6.Kawai

    0.05%

    Held 6th. 1.9K estimated branded searches, +18.8% vs prior month. Share 0 points.

Compare search popularity between Kawai and its closest rivals

How has branded search demand for Kawai changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Kawai worldwide held steady at 1.9K.
  • Across the 11 months ending August 2026, Kawai’s estimated Share of Search among piano bench brands worldwide held steady at 0.05%.

How did search popularity change for piano bench brands worldwide in August 2026?

  1. Estimated monthly branded searches for Hercules worldwide fell 18.2% over 11 measured months, from 12.1K to 9.9K in August 2026.

Where does Kawai compete?

Kawai is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Digital pianos6th of 60.03%Show ranking
Piano bench brands6th of 60.05%Shown above

How is Kawai measured?

Brandwave collects information about searches that people make online using Kawai’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • kawai keyboard

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How the Brand Demand Index is measured

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