Brandwave

How popular isNord in search?

In September 2026, people searched for Nord by name about 14,800 times worldwide, about the same as the previous year. These searches made up 6.7% of all global digital piano and keyboard brand searches, placing Nord fourth out of five brands. These are worldwide searches for English-language branded terms.

Share of searches, September 2026
  1. Korg41.2%
  2. Yamaha Pianos41.2%
  3. Roland10.1%
  4. Nord6.7%
  5. Kawai0.86%
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Which digital piano and keyboard brands compete with Nord?

Nord against digital piano and keyboard brands worldwide, by month

Share of searches by month for Korg, Yamaha Pianos, Roland, Nord. The figures are in the table below the chart.

View monthly share of searches table
MonthKorgYamaha PianosRolandNordKawai
Oct 202537.8%45.9%9.3%6.2%0.79%
Nov 202542.4%42.4%8.6%5.7%0.93%
Dec 202542.4%42.4%8.6%5.7%0.93%
Jan 202642%42%8.5%6.9%0.72%
Feb 202642.5%42.5%8.5%5.7%0.89%
Mar 202641.9%41.9%8.4%6.9%0.88%
Apr 202642%42%8.4%6.9%0.74%
May 202641.9%41.9%8.4%6.9%0.88%
Jun 202637.2%45.5%9.1%7.4%0.8%
Jul 202642%42%8.4%6.9%0.74%
Aug 202645.9%37.8%9.3%6.2%0.79%
Sep 202641.2%41.2%10.1%6.7%0.86%

  1. 1.Korg

    41.2%

    Held 1st. 90.5K estimated branded searches, -17.7% vs prior month. Share -4.8 points.

  2. 2.Yamaha Pianos

    41.2%

    Held 2nd. 90.5K estimated branded searches, 0% vs prior month. Share +3.4 points.

  3. 3.Roland

    10.1%

    Held 3rd. 22.2K estimated branded searches, 0% vs prior month. Share +0.8 points.

  4. 4.Nord

    6.7%

    Held 4th. 14.8K estimated branded searches, 0% vs prior month. Share +0.5 points.

  5. 5.Kawai

    0.86%

    Held 5th. 1.9K estimated branded searches, 0% vs prior month. Share +0.1 points.

Compare search popularity between Nord and its closest rivals

Every comparison with Nord

7 comparisons

How has branded search demand for Nord changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Nord worldwide held steady at 14.8K.
  • Across the 12 months ending September 2026, Nord’s share of searches among digital piano and keyboard brands worldwide increased from 6.2% to 6.7%.
  • Across the 12 months ending September 2026, Nord’s share of searches among digital piano and keyboard brands worldwide peaked at 7.4% in June 2026 and was lowest at 5.7% in February 2026.

How did search popularity change for digital piano and keyboard brands worldwide in September 2026?

4 changes

  1. In September 2026, Yamaha Pianos gained share of searches among digital piano and keyboard brands worldwide, from 37.8% to 41.2%.

  2. In September 2026, Roland gained share of searches among digital piano and keyboard brands worldwide, from 9.3% to 10.1%.

  3. In September 2026, Nord gained share of searches among digital piano and keyboard brands worldwide, from 6.2% to 6.7%.

  4. In September 2026, Korg lost share of searches among digital piano and keyboard brands worldwide, from 45.9% to 41.2%.

How are Nord’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Nord’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • nord keyboards

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How the Brand Demand Index is measured

Where does Nord compete?

Nord is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Digital piano and keyboard brands4th of 56.7%Shown above
Keyboard stand brands2nd of 418.1%Show ranking
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Is Nord your brand?

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