How popular isNord in search?
In September 2026, there were an estimated 14.8K branded searches for Nord worldwide which held steady over the last 12 months. Nord holds 18.1% estimated Share of Search among keyboard stand brands worldwide and is ranked 2nd of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.
On-Stage63.6%
Nord18.1%Hercules Stands18%
K&M0.26%
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Which keyboard stand brands compete with Nord?
Share of Search by month for On-Stage, Nord, Hercules Stands. The figures are in the table below the chart.
View monthly share of search table
| Month | On-Stage | Nord | Hercules Stands | K&M |
|---|---|---|---|---|
| Oct 2025 | 58.7% | 20.3% | 20.7% | 0.36% |
| Nov 2025 | 57.6% | 19.9% | 22.2% | 0.35% |
| Dec 2025 | 51.9% | 17.9% | 30% | 0.25% |
| Jan 2026 | 63.7% | 18.2% | 17.9% | 0.21% |
| Feb 2026 | 62.1% | 17.5% | 20% | 0.38% |
| Mar 2026 | 64.2% | 18.3% | 17.2% | 0.32% |
| Apr 2026 | 59.6% | 20.6% | 19.5% | 0.29% |
| May 2026 | 58.6% | 20.2% | 20.9% | 0.29% |
| Jun 2026 | 64% | 18.4% | 17.3% | 0.26% |
| Jul 2026 | 54.8% | 23.2% | 21.8% | 0.27% |
| Aug 2026 | 53.6% | 22.3% | 23.8% | 0.32% |
| Sep 2026 | 63.6% | 18.1% | 18% | 0.26% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 63.6% | 51.9K | +46.2% | +10 points | |
| 2, moved from 3rd to 2nd | 18.1% | 14.8K | 0% | -4.2 pointsmoved from 3rd to 2nd | |
| 3, moved from 2nd to 3rd | 18% | 14.7K | -6.7% | -5.8 pointsmoved from 2nd to 3rd | |
| 4, held 4th | 0.26% | 210 | 0% | -0.1 points |
1.
On-Stage63.6%
Held 1st. 51.9K estimated branded searches, +46.2% vs prior month. Share +10 points.
2.
Nord18.1%
Moved from 3rd to 2nd. 14.8K estimated branded searches, 0% vs prior month. Share -4.2 points.
18%
Moved from 2nd to 3rd. 14.7K estimated branded searches, -6.7% vs prior month. Share -5.8 points.
4.
K&M0.26%
Held 4th. 210 estimated branded searches, 0% vs prior month. Share -0.1 points.
Compare search popularity between Nord and its closest rivals
Every comparison with Nord
7 comparisons
How has branded search demand for Nord changed worldwide over the last 12 months?
4 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Nord worldwide held steady at 14.8K.
- Across the 12 months ending September 2026, Nord’s estimated Share of Search among keyboard stand brands worldwide decreased from 20.3% to 18.1%.
- Across the 12 months ending September 2026, Nord’s estimated Share of Search among keyboard stand brands worldwide peaked at 23.2% in July 2026 and was lowest at 17.5% in February 2026.
- Across the 12 months ending September 2026, Nord rose from 3rd to 2nd among keyboard stand brands worldwide.
How did search popularity change for keyboard stand brands worldwide in September 2026?
4 changes
In September 2026, On-Stage gained estimated Share of Search among keyboard stand brands worldwide, from 53.6% to 63.6%.
In September 2026, Hercules Stands lost estimated Share of Search among keyboard stand brands worldwide, from 23.8% to 18%.
In September 2026, Nord lost estimated Share of Search among keyboard stand brands worldwide, from 22.3% to 18.1%.
Estimated monthly branded searches for K&M worldwide fell 19.2% over 12 measured months, from 260 to 210 in September 2026.
Where does Nord compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Digital pianos | 4th of 5 | 0.35% | Show ranking |
| Keyboard stand brands | 2nd of 4 | 18.1% | Shown above |
How is Nord measured?
Brandwave collects information about searches that people make online using Nord’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- nord keyboards
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