Brandwave

How popular isYamaha Pianos in search?

In September 2026, there were an estimated 90.5K branded searches for Yamaha Pianos worldwide which is down 17.7% over the last 12 months. Yamaha Pianos holds 44.1% estimated Share of Search among digital piano and keyboard brands worldwide and is ranked 2nd of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Korg44.1%
  2. Yamaha Pianos44.1%
  3. Roland10.8%
  4. Kawai0.93%
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Which digital piano and keyboard brands compete with Yamaha Pianos?

Yamaha Pianos against digital piano and keyboard brands worldwide, by month

Share of Search by month for Korg, Yamaha Pianos, Roland. The figures are in the table below the chart.

View monthly share of search table
MonthKorgYamaha PianosRolandKawai
Oct 202540.3%49%9.9%0.85%
Nov 202545%45%9.1%0.98%
Dec 202545%45%9.1%0.98%
Jan 202645.1%45.1%9.1%0.78%
Feb 202645%45%9%0.95%
Mar 202645%45%9%0.95%
Apr 202645.1%45.1%9%0.8%
May 202645%45%9%0.95%
Jun 202640.2%49.1%9.8%0.87%
Jul 202645.1%45.1%9%0.8%
Aug 202649%40.3%9.9%0.85%
Sep 202644.1%44.1%10.8%0.93%

  1. 1.Korg

    44.1%

    Held 1st. 90.5K estimated branded searches, -17.7% vs prior month. Share -4.9 points.

  2. 2.Yamaha Pianos

    44.1%

    Held 2nd. 90.5K estimated branded searches, 0% vs prior month. Share +3.8 points.

  3. 3.Roland

    10.8%

    Held 3rd. 22.2K estimated branded searches, 0% vs prior month. Share +0.9 points.

  4. 4.Kawai

    0.93%

    Held 4th. 1.9K estimated branded searches, 0% vs prior month. Share +0.1 points.

Compare search popularity between Yamaha Pianos and its closest rivals

Every comparison with Yamaha Pianos

How has branded search demand for Yamaha Pianos changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Yamaha Pianos worldwide fell from 110K to 90.5K.
  • Across the 12 months ending September 2026, Yamaha Pianos’ estimated Share of Search among digital piano and keyboard brands worldwide decreased from 49% to 44.1%.
  • Across the 12 months ending September 2026, Yamaha Pianos’ estimated Share of Search among digital piano and keyboard brands worldwide peaked at 49.1% in June 2026 and was lowest at 40.3% in August 2026.
  • Across the 12 months ending September 2026, Yamaha Pianos fell from 1st to 2nd among digital piano and keyboard brands worldwide.

How did search popularity change for digital piano and keyboard brands worldwide in September 2026?

  1. In September 2026, Yamaha Pianos gained estimated Share of Search among digital piano and keyboard brands worldwide, from 40.3% to 44.1%.

  2. In September 2026, Roland gained estimated Share of Search among digital piano and keyboard brands worldwide, from 9.9% to 10.8%.

  3. In September 2026, Korg lost estimated Share of Search among digital piano and keyboard brands worldwide, from 49% to 44.1%.

Where does Yamaha Pianos compete?

Yamaha Pianos is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Keyboards and synths4th of 618%Show ranking
Digital piano and keyboard brands2nd of 444.1%Shown above
Piano bench brands1st of 644.5%Show ranking

How is Yamaha Pianos measured?

Brandwave collects information about searches that people make online using Yamaha Pianos’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • yamaha pianos

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How the Brand Demand Index is measured

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