Brandwave

How popular isKawai in search?

In September 2026, there were an estimated 1.9K branded searches for Kawai worldwide which held steady over the last 12 months. Kawai holds 0.93% estimated Share of Search among digital piano and keyboard brands worldwide and is ranked 4th of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Korg44.1%
  2. Yamaha Pianos44.1%
  3. Roland10.8%
  4. Kawai0.93%
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Which digital piano and keyboard brands compete with Kawai?

Kawai against digital piano and keyboard brands worldwide, by month

Share of Search by month for Korg, Yamaha Pianos, Roland, Kawai. The figures are in the table below the chart.

View monthly share of search table
MonthKorgYamaha PianosRolandKawai
Oct 202540.3%49%9.9%0.85%
Nov 202545%45%9.1%0.98%
Dec 202545%45%9.1%0.98%
Jan 202645.1%45.1%9.1%0.78%
Feb 202645%45%9%0.95%
Mar 202645%45%9%0.95%
Apr 202645.1%45.1%9%0.8%
May 202645%45%9%0.95%
Jun 202640.2%49.1%9.8%0.87%
Jul 202645.1%45.1%9%0.8%
Aug 202649%40.3%9.9%0.85%
Sep 202644.1%44.1%10.8%0.93%

  1. 1.Korg

    44.1%

    Held 1st. 90.5K estimated branded searches, -17.7% vs prior month. Share -4.9 points.

  2. 2.Yamaha Pianos

    44.1%

    Held 2nd. 90.5K estimated branded searches, 0% vs prior month. Share +3.8 points.

  3. 3.Roland

    10.8%

    Held 3rd. 22.2K estimated branded searches, 0% vs prior month. Share +0.9 points.

  4. 4.Kawai

    0.93%

    Held 4th. 1.9K estimated branded searches, 0% vs prior month. Share +0.1 points.

Compare search popularity between Kawai and its closest rivals

Every comparison with Kawai

How has branded search demand for Kawai changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Kawai worldwide held steady at 1.9K.
  • Across the 12 months ending September 2026, Kawai’s estimated Share of Search among digital piano and keyboard brands worldwide held steady, from 0.85% to 0.93%.

How did search popularity change for digital piano and keyboard brands worldwide in September 2026?

  1. In September 2026, Yamaha Pianos gained estimated Share of Search among digital piano and keyboard brands worldwide, from 40.3% to 44.1%.

  2. In September 2026, Roland gained estimated Share of Search among digital piano and keyboard brands worldwide, from 9.9% to 10.8%.

  3. In September 2026, Korg lost estimated Share of Search among digital piano and keyboard brands worldwide, from 49% to 44.1%.

Where does Kawai compete?

Kawai is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Digital pianos5th of 50.05%Show ranking
Digital piano and keyboard brands4th of 40.93%Shown above
Piano bench brands6th of 60.93%Show ranking
Piano stool brands3rd of 34.1%Show ranking

How is Kawai measured?

Brandwave collects information about searches that people make online using Kawai’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • kawai keyboard

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How the Brand Demand Index is measured

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