Brandwave

K&M vs Kawai:Which is more popular?

In September 2026, Kawai had more branded searches than K&M among piano bench brands worldwide. Kawai had about 1,900 branded searches, while K&M had 210. Kawai made up 0.92% of all piano bench brand searches we track, and K&M accounted for 0.1%. When we asked ChatGPT and Google AI Overviews about piano bench brands, K&M appeared in three of the five answers and Kawai in none.

Among piano bench brands worldwide in September 2026

Who do people search for more?

Kawai, about 9 searches for every 1 for K&M

Kawai 1.9K searchesK&M 210 searches

Who does AI mention more?

K&M, mentioned in 3 of 5 answers, Kawai in 0

K&M in 3 of 5Kawai in 0 of 5

Who does AI recommend more?

K&M, the only one of the two named

K&M first in 3Kawai never named

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Top piano bench brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, K&M was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Kawai did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Hidrau1st
  2. K&M2nd
  3. Roland3rd
  4. Yamaha Pianos4th
  5. On-Stage–
  6. Stagg–
  7. Hercules Stands–
  8. Kawai–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Yamaha Pianos3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Hidrau3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • K&M3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Roland2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • On-Stage1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Stagg0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Hercules Stands0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Kawai0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about piano bench brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is K&M or Kawai more popular in search?

This chart shows how often people search Google for K&M and Kawai by name. Each line represents a brand's share of searches for all eight piano bench brands we track, month by month, from English-language searches worldwide.

K&M and Kawai among piano bench brands worldwide, by month

Share of searches by month for Kawai, K&M. The figures are in the table below the chart.

View monthly share of searches table
MonthYamaha PianosOn-StageRolandStaggHercules StandsHidrauKawaiK&M
Oct 202550.9%19.8%10.3%10.3%7%0.75%0.88%0.12%
Nov 202550.5%19.7%10.2%10.2%7.6%0.61%1.1%0.12%
Dec 202547.6%18.6%9.6%11.7%10.7%0.67%1%0.09%
Jan 202645.1%26%9.1%11.1%7.3%0.64%0.78%0.09%
Feb 202647.3%22.4%9.5%11.6%7.2%0.79%0.99%0.14%
Mar 202645.1%25.9%9%11.1%6.9%0.93%0.95%0.13%
Apr 202647.3%22.4%9.5%11.6%7.3%0.97%0.84%0.11%
May 202646.8%22.2%9.4%11.5%7.9%1.1%0.98%0.11%
Jun 202645.3%25.7%9.1%11.1%7%1%0.8%0.11%
Jul 202650.4%19.5%10.1%10.1%7.7%1.2%0.89%0.09%
Aug 202647.4%18.6%11.6%11.6%8.3%1.4%0.99%0.11%
Sep 202644%25.2%10.8%10.8%7.1%1%0.92%0.1%

How has the K&M and Kawai comparison changed over the last 12 months?

3 findings
  • Kawai was ahead of K&M in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, K&M’s share of searches among piano bench brands worldwide moved from 0.12% to 0.1%, and its estimated monthly branded searches moved from 260 to 210.
  • Across the 12 months ending September 2026, Kawai’s share of searches among piano bench brands worldwide moved from 0.88% to 0.92%, and its estimated monthly branded searches held steady at 1.9K.

How did search popularity change for piano bench brands worldwide in September 2026?

1 change
  1. Estimated monthly branded searches for K&M worldwide fell 19.2% over 12 measured months, from 260 to 210 in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using K&M’s and Kawai’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

K&M

1 branded search term

  • k and m stands

Kawai

1 branded search term

  • kawai keyboard

How the Brand Demand Index is measured

Other head-to-heads among piano bench brands

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