Brandwave

How popular isKawai in search?

In September 2026, there were an estimated 1.9K branded searches for Kawai worldwide which held steady over the last 12 months. Kawai holds 4.1% estimated Share of Search among piano stool brands worldwide and is ranked 3rd of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Roland47.9%
  2. Stagg47.9%
  3. Kawai4.1%
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Which piano stool brands compete with Kawai?

Kawai against piano stool brands worldwide, by month

Share of Search by month for Roland, Stagg, Kawai. The figures are in the table below the chart.

View monthly share of search table
MonthRolandStaggKawai
Oct 202547.9%47.9%4.1%
Nov 202547.4%47.4%5.1%
Dec 202542.9%52.4%4.6%
Jan 202643.4%52.9%3.7%
Feb 202642.9%52.6%4.5%
Mar 202642.9%52.6%4.5%
Apr 202643.2%53%3.8%
May 202642.9%52.6%4.5%
Jun 202643.2%53%3.8%
Jul 202647.9%47.9%4.2%
Aug 202647.9%47.9%4.1%
Sep 202647.9%47.9%4.1%
  1. 1.Roland

    47.9%

    Held 1st. 22.2K estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.Stagg

    47.9%

    Held 2nd. 22.2K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Kawai

    4.1%

    Held 3rd. 1.9K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Kawai and its closest rivals

How has branded search demand for Kawai changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Kawai worldwide held steady at 1.9K.
  • Across the 12 months ending September 2026, Kawai’s estimated Share of Search among piano stool brands worldwide peaked at 5.1% in November 2025 and was lowest at 3.7% in January 2026.

How did search popularity change for piano stool brands worldwide in September 2026?

Nothing among piano stool brands moved beyond provider rounding in September 2026.

Where does Kawai compete?

Kawai is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Digital pianos5th of 50.05%Show ranking
Digital piano and keyboard brands4th of 40.93%Show ranking
Piano bench brands6th of 60.93%Show ranking
Piano stool brands3rd of 34.1%Shown above

How is Kawai measured?

Brandwave collects information about searches that people make online using Kawai’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • kawai keyboard

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How the Brand Demand Index is measured

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Is Kawai your brand?

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