Kawai vs Korg:Which is more popular by branded search?
In August 2026, Korg had more branded searches than Kawai among digital pianos worldwide. Korg was estimated to have 110K branded searches compared to Kawai’s 1.9K, and held a 1.6% Share of Search versus Kawai’s 0.03%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Kawai or Korg?
Compare the digital pianos shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Korg, Kawai. The figures are in the table below the chart.
View monthly share of search table
| Month | Yamaha | Casio | Korg | Roland | Nord | Kawai |
|---|---|---|---|---|---|---|
| Oct 2025 | 58.8% | 39.4% | 1.3% | 0.32% | 0.21% | 0.03% |
| Nov 2025 | 53.9% | 44.1% | 1.4% | 0.29% | 0.2% | 0.03% |
| Dec 2025 | 58.6% | 39.3% | 1.6% | 0.32% | 0.21% | 0.03% |
| Jan 2026 | 63.1% | 34.6% | 1.7% | 0.34% | 0.28% | 0.03% |
| Feb 2026 | 63.4% | 34.7% | 1.4% | 0.28% | 0.19% | 0.03% |
| Mar 2026 | 67.9% | 30.4% | 1.2% | 0.25% | 0.2% | 0.03% |
| Apr 2026 | 63.4% | 34.7% | 1.4% | 0.28% | 0.23% | 0.02% |
| May 2026 | 63.4% | 34.7% | 1.4% | 0.28% | 0.23% | 0.03% |
| Jun 2026 | 63.5% | 34.8% | 1.1% | 0.28% | 0.23% | 0.02% |
| Jul 2026 | 63.4% | 34.7% | 1.4% | 0.28% | 0.23% | 0.02% |
| Aug 2026 | 58.6% | 39.3% | 1.6% | 0.32% | 0.21% | 0.03% |
| Sep 2026 | — | — | — | — | — | — |
How has the Kawai and Korg comparison changed over the last 12 months?
3 findings
- Korg was ahead of Kawai in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Kawai’s estimated Share of Search among digital pianos worldwide held steady at 0.03%, and its estimated monthly branded searches held steady at 1.9K.
- Across the 11 months ending August 2026, Korg’s estimated Share of Search among digital pianos worldwide moved from 1.3% to 1.6%, and its estimated monthly branded searches moved from 90.5K to 110K.
How did search popularity change for digital pianos worldwide in August 2026?
1 change
Estimated monthly branded searches for Korg worldwide rose 21.5% over 11 measured months, from 90.5K to 110K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Kawai’s and Korg’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.