Kawai vs Yamaha Pianos:Which is searched more?
In September 2026, Yamaha Pianos had more branded searches than Kawai among digital piano and keyboard brands worldwide. Yamaha Pianos was estimated to have 90.5K branded searches compared to Kawai’s 1.9K, and held a 42% Share of Search versus Kawai’s 0.88%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Kawai or Yamaha Pianos?
Compare the digital piano and keyboard brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Yamaha Pianos, Kawai. The figures are in the table below the chart.
View monthly share of search table
| Month | Korg | Yamaha Pianos | Roland | Kawai |
|---|---|---|---|---|
| Oct 2025 | 37.7% | 45.9% | 15.6% | 0.79% |
| Nov 2025 | 42.3% | 42.3% | 14.4% | 0.92% |
| Dec 2025 | 42.8% | 42.8% | 13.5% | 0.93% |
| Jan 2026 | 42.9% | 42.9% | 13.5% | 0.74% |
| Feb 2026 | 42.8% | 42.8% | 13.4% | 0.9% |
| Mar 2026 | 42.4% | 42.4% | 14.3% | 0.89% |
| Apr 2026 | 42.9% | 42.9% | 13.4% | 0.76% |
| May 2026 | 42.9% | 42.9% | 13.4% | 0.9% |
| Jun 2026 | 38.1% | 46.6% | 14.6% | 0.82% |
| Jul 2026 | 42.9% | 42.9% | 13.4% | 0.76% |
| Aug 2026 | 46.8% | 38.5% | 13.8% | 0.81% |
| Sep 2026 | 42% | 42% | 15.1% | 0.88% |
How has the Kawai and Yamaha Pianos comparison changed over the last 12 months?
3 findings
- Yamaha Pianos was ahead of Kawai in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Kawai’s estimated Share of Search among digital piano and keyboard brands worldwide moved from 0.79% to 0.88%, and its estimated monthly branded searches held steady at 1.9K.
- Across the 12 months ending September 2026, Yamaha Pianos’ estimated Share of Search among digital piano and keyboard brands worldwide moved from 45.9% to 42%, and its estimated monthly branded searches moved from 110K to 90.5K.
How did search popularity change for digital piano and keyboard brands worldwide in September 2026?
1 change
In September 2026, Yamaha Pianos gained estimated Share of Search among digital piano and keyboard brands worldwide, from 38.5% to 42%.
Other head-to-heads among digital piano and keyboard brands
How each brand is measured
Brandwave collects information about searches that people make online using Kawai’s and Yamaha Pianos’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Kawai
1 branded search term
- kawai keyboard
Yamaha Pianos
1 branded search term
- yamaha pianos
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.