Brandwave

How popular isYamaha in search?

In August 2026, there were an estimated 4.1M branded searches for Yamaha worldwide which held steady over the last 11 months. Yamaha holds 99% estimated Share of Search among saxophones worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Yamaha99%
  2. Selmer0.36%
  3. Buffet Crampon0.2%
  4. Conn-Selmer0.2%
  5. Yanagisawa0.16%
  6. Jupiter0.07%
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Which saxophones compete with Yamaha?

Yamaha against saxophones worldwide, by month

Share of Search by month for Yamaha. The figures are in the table below the chart.

View monthly share of search table
MonthYamahaSelmerBuffet CramponConn-SelmerYanagisawaJupiter
Oct 202598.9%0.44%0.29%0.09%0.2%0.07%
Nov 202598.9%0.44%0.29%0.07%0.2%0.07%
Dec 202599%0.44%0.24%0.07%0.2%0.07%
Jan 202698.8%0.44%0.24%0.29%0.2%0.07%
Feb 202698.9%0.44%0.24%0.24%0.16%0.06%
Mar 202699.1%0.36%0.2%0.11%0.16%0.05%
Apr 202699%0.44%0.2%0.13%0.16%0.06%
May 202699%0.44%0.2%0.09%0.16%0.07%
Jun 202699.1%0.36%0.2%0.11%0.16%0.06%
Jul 202699.1%0.36%0.24%0.07%0.16%0.05%
Aug 202699%0.36%0.2%0.2%0.16%0.07%
Sep 2026——————

  1. 1.Yamaha

    99%

    Held 1st. 4.1M estimated branded searches, 0% vs prior month. Share -0.1 points.

  2. 2.Selmer

    0.36%

    Held 2nd. 14.8K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Buffet Crampon

    0.2%

    Held 3rd. 8.1K estimated branded searches, -18.2% vs prior month. Share 0 points.

  4. 4.Conn-Selmer

    0.2%

    Moved from 5th to 4th. 8.1K estimated branded searches, +179.3% vs prior month. Share +0.1 points.

  5. 5.Yanagisawa

    0.16%

    Moved from 4th to 5th. 6.6K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Jupiter

    0.07%

    Held 6th. 2.9K estimated branded searches, +52.6% vs prior month. Share 0 points.

Compare search popularity between Yamaha and its closest rivals

How has branded search demand for Yamaha changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Yamaha worldwide held steady at 4.1M.
  • Across the 11 months ending August 2026, Yamaha’s estimated Share of Search among saxophones worldwide held steady, from 98.9% to 99%.

How did search popularity change for saxophones worldwide in August 2026?

  1. In August 2026, Conn-Selmer rose from 5th to 4th among saxophones worldwide.

  2. In August 2026, Yanagisawa fell from 4th to 5th among saxophones worldwide.

  3. Estimated monthly branded searches for Buffet Crampon worldwide fell 33.1% over 11 measured months, from 12.1K to 8.1K in August 2026.

  4. Estimated monthly branded searches for Selmer worldwide fell 18.2% over 11 measured months, from 18.1K to 14.8K in August 2026.

Where does Yamaha compete?

Yamaha is ranked in 17 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Outboard motor brands2nd of 627.3%Show ranking
Pa systems1st of 654.6%Show ranking
Digital pianos1st of 658.6%Show ranking
Studio monitors1st of 658.8%Show ranking
Foldback monitor brands1st of 662.6%Show ranking
Metronome brands1st of 665.6%Show ranking
Bass guitars1st of 683.4%Show ranking
Xylophone brands1st of 687.7%Show ranking
Keyboards and synths1st of 691.2%Show ranking
Audio mixers1st of 693.5%Show ranking
Acoustic guitars1st of 693.6%Show ranking
Boat brands1st of 694.8%Show ranking
Drum kits1st of 696.5%Show ranking
Piano bench brands1st of 698.6%Show ranking
Saxophones1st of 699%Shown above
Mouthpiece brands1st of 699.3%Show ranking
Violins1st of 699.6%Show ranking

How is Yamaha measured?

Brandwave collects information about searches that people make online using Yamaha’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • yamaha

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How the Brand Demand Index is measured

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