Epiphone vs Yamaha:Which is more popular by branded search?
In August 2026, Yamaha had more branded searches than Epiphone among acoustic guitars worldwide. Yamaha was estimated to have 4.1M branded searches compared to Epiphone’s 110K, and held a 93.6% Share of Search versus Epiphone’s 2.5%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Epiphone or Yamaha?
Compare the acoustic guitars people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Yamaha, Epiphone. The figures are in the table below the chart.
View monthly share of search table
| Month | Yamaha | Epiphone | Martin | Taylor Guitars | Seagull | Gibson |
|---|---|---|---|---|---|---|
| Oct 2025 | 92.4% | 3.1% | 2% | 2% | 0.22% | 0.22% |
| Nov 2025 | 92.4% | 3% | 2% | 2% | 0.27% | 0.22% |
| Dec 2025 | 92% | 3% | 2% | 2.5% | 0.27% | 0.22% |
| Jan 2026 | 90.9% | 3.7% | 2.4% | 2.4% | 0.27% | 0.22% |
| Feb 2026 | 92.7% | 3.1% | 1.7% | 2.1% | 0.27% | 0.22% |
| Mar 2026 | 94% | 2.5% | 1.4% | 1.7% | 0.23% | 0.19% |
| Apr 2026 | 93.1% | 3.1% | 1.7% | 1.7% | 0.23% | 0.23% |
| May 2026 | 93.1% | 3.1% | 1.7% | 1.7% | 0.23% | 0.23% |
| Jun 2026 | 94% | 2.5% | 1.4% | 1.7% | 0.23% | 0.19% |
| Jul 2026 | 93.7% | 2.5% | 1.7% | 1.7% | 0.23% | 0.19% |
| Aug 2026 | 93.6% | 2.5% | 1.7% | 1.7% | 0.28% | 0.19% |
| Sep 2026 | — | — | — | — | — | — |
How has the Epiphone and Yamaha comparison changed over the last 12 months?
3 findings
- Yamaha was ahead of Epiphone in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Epiphone’s estimated Share of Search among acoustic guitars worldwide moved from 3.1% to 2.5%, and its estimated monthly branded searches moved from 135K to 110K.
- Across the 11 months ending August 2026, Yamaha’s estimated Share of Search among acoustic guitars worldwide moved from 92.4% to 93.6%, and its estimated monthly branded searches held steady at 4.1M.
How did search popularity change for acoustic guitars worldwide in August 2026?
1 change
Epiphone’s estimated Share of Search among acoustic guitars worldwide has lost ground for 3 months in a row, from 3.1% to 2.5% in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Epiphone’s and Yamaha’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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