Novation vs Yamaha:Which is more popular by branded search?
In August 2026, Yamaha had more branded searches than Novation among keyboards and synths worldwide. Yamaha was estimated to have 4.1M branded searches compared to Novation’s 60.5K, and held a 91.2% Share of Search versus Novation’s 1.3%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Novation or Yamaha?
Compare the keyboards and synths people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Yamaha, Novation. The figures are in the table below the chart.
View monthly share of search table
| Month | Yamaha | Korg | Moog | Arturia | Novation | Roland |
|---|---|---|---|---|---|---|
| Oct 2025 | 91% | 2% | 2.4% | 2.4% | 1.6% | 0.49% |
| Nov 2025 | 89.5% | 2.4% | 2.4% | 3.6% | 1.6% | 0.49% |
| Dec 2025 | 90.5% | 2.4% | 2% | 3% | 1.6% | 0.49% |
| Jan 2026 | 90.6% | 2.4% | 2.4% | 2.4% | 1.6% | 0.49% |
| Feb 2026 | 91.4% | 2% | 2% | 2.5% | 1.7% | 0.4% |
| Mar 2026 | 92.5% | 1.7% | 2% | 2% | 1.4% | 0.34% |
| Apr 2026 | 91% | 2% | 2.4% | 2.4% | 1.6% | 0.4% |
| May 2026 | 91.4% | 2% | 2.5% | 2% | 1.7% | 0.4% |
| Jun 2026 | 92.2% | 1.7% | 2% | 2% | 1.7% | 0.41% |
| Jul 2026 | 91.8% | 2% | 2% | 2% | 1.7% | 0.41% |
| Aug 2026 | 91.2% | 2.5% | 2.5% | 2% | 1.3% | 0.5% |
| Sep 2026 | — | — | — | — | — | — |
How has the Novation and Yamaha comparison changed over the last 12 months?
3 findings
- Yamaha was ahead of Novation in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Novation’s estimated Share of Search among keyboards and synths worldwide moved from 1.6% to 1.3%, and its estimated monthly branded searches moved from 74K to 60.5K.
- Across the 11 months ending August 2026, Yamaha’s estimated Share of Search among keyboards and synths worldwide moved from 91% to 91.2%, and its estimated monthly branded searches held steady at 4.1M.
How did search popularity change for keyboards and synths worldwide in August 2026?
2 changes
In August 2026, Yamaha lost estimated Share of Search among keyboards and synths worldwide, from 91.8% to 91.2%.
Estimated monthly branded searches for Novation worldwide fell 18.2% over 11 measured months, from 74K to 60.5K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Novation’s and Yamaha’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.