How popular isNovation in search?
In August 2026, there were an estimated 60.5K branded searches for Novation worldwide which is down 18.2% over the last 11 months. Novation holds 1.3% estimated Share of Search among keyboards and synths worldwide and is ranked 5th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Where does Novation compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Keyboards and synths | 5th of 6 | 1.3% | Shown below |
| Midi keyboards | 4th of 6 | 13.4% | Show ranking |
Which keyboards and synths compete with Novation?
Share of Search by month for Yamaha, Korg, Moog, Arturia, Novation. The figures are in the table below the chart.
View monthly share of search table
| Month | Yamaha | Korg | Moog | Arturia | Novation | Roland |
|---|---|---|---|---|---|---|
| Oct 2025 | 91% | 2% | 2.4% | 2.4% | 1.6% | 0.49% |
| Nov 2025 | 89.5% | 2.4% | 2.4% | 3.6% | 1.6% | 0.49% |
| Dec 2025 | 90.5% | 2.4% | 2% | 3% | 1.6% | 0.49% |
| Jan 2026 | 90.6% | 2.4% | 2.4% | 2.4% | 1.6% | 0.49% |
| Feb 2026 | 91.4% | 2% | 2% | 2.5% | 1.7% | 0.4% |
| Mar 2026 | 92.5% | 1.7% | 2% | 2% | 1.4% | 0.34% |
| Apr 2026 | 91% | 2% | 2.4% | 2.4% | 1.6% | 0.4% |
| May 2026 | 91.4% | 2% | 2.5% | 2% | 1.7% | 0.4% |
| Jun 2026 | 92.2% | 1.7% | 2% | 2% | 1.7% | 0.41% |
| Jul 2026 | 91.8% | 2% | 2% | 2% | 1.7% | 0.41% |
| Aug 2026 | 91.2% | 2.5% | 2.5% | 2% | 1.3% | 0.5% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 91.2% | 4.1M | 0% | -0.6 points | |
| 2, moved from 3rd to 2nd | 2.5% | 110K | +21.5% | +0.4 pointsmoved from 3rd to 2nd | |
| 3, moved from 4th to 3rd | 2.5% | 110K | +21.5% | +0.4 pointsmoved from 4th to 3rd | |
| 4, moved from 2nd to 4th | 2% | 90.5K | 0% | 0 pointsmoved from 2nd to 4th | |
| 5, held 5th | 1.3% | 60.5K | -18.2% | -0.3 points | |
| 6, held 6th | 0.5% | 22.2K | +22.7% | +0.1 points |
1.Yamaha
91.2%
Held 1st. 4.1M estimated branded searches, 0% vs prior month. Share -0.6 points.
2.
Korg2.5%
Moved from 3rd to 2nd. 110K estimated branded searches, +21.5% vs prior month. Share +0.4 points.
3.
Moog2.5%
Moved from 4th to 3rd. 110K estimated branded searches, +21.5% vs prior month. Share +0.4 points.
4.
Arturia2%
Moved from 2nd to 4th. 90.5K estimated branded searches, 0% vs prior month. Share 0 points.
5.
Novation1.3%
Held 5th. 60.5K estimated branded searches, -18.2% vs prior month. Share -0.3 points.
6.
Roland0.5%
Held 6th. 22.2K estimated branded searches, +22.7% vs prior month. Share +0.1 points.
Compare search popularity between Novation and its closest rivals
How has branded search demand for Novation changed worldwide over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Novation worldwide fell from 74K to 60.5K.
- Across the 11 months ending August 2026, Novation’s estimated Share of Search among keyboards and synths worldwide held steady, from 1.6% to 1.3%.
How did search popularity change for keyboards and synths worldwide in August 2026?
5 changes
In August 2026, Yamaha lost estimated Share of Search among keyboards and synths worldwide, from 91.8% to 91.2%.
In August 2026, Korg rose from 3rd to 2nd among keyboards and synths worldwide.
In August 2026, Moog rose from 4th to 3rd among keyboards and synths worldwide.
In August 2026, Arturia fell from 2nd to 4th among keyboards and synths worldwide.
Estimated monthly branded searches for Novation worldwide fell 18.2% over 11 measured months, from 74K to 60.5K in August 2026.
How is Novation measured?
Brandwave collects information about searches that people make online using Novation’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- novation
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Is Novation your brand?
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