Native Instruments vs Novation:Which is more popular by branded search?
In August 2026, Native Instruments had more branded searches than Novation among midi keyboards worldwide. Native Instruments was estimated to have 110K branded searches compared to Novation’s 60.5K, and held a 24.4% Share of Search versus Novation’s 13.4%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Native Instruments or Novation?
Compare the midi keyboards people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Native Instruments, Novation. The figures are in the table below the chart.
View monthly share of search table
| Month | Akai | Native Instruments | Arturia | Novation | M-Audio | Roland |
|---|---|---|---|---|---|---|
| Oct 2025 | 28.6% | 28.6% | 19.1% | 12.8% | 7% | 3.8% |
| Nov 2025 | 24.7% | 30.1% | 24.7% | 11.1% | 6.1% | 3.3% |
| Dec 2025 | 25.9% | 31.5% | 21.2% | 11.6% | 6.4% | 3.5% |
| Jan 2026 | 23.2% | 42.2% | 15.4% | 10.4% | 5.7% | 3.1% |
| Feb 2026 | 25.2% | 30.8% | 20.6% | 13.8% | 6.2% | 3.4% |
| Mar 2026 | 30.4% | 24.9% | 20.3% | 13.6% | 7.5% | 3.3% |
| Apr 2026 | 30.8% | 25.2% | 20.6% | 13.8% | 6.2% | 3.4% |
| May 2026 | 30.2% | 30.2% | 16.6% | 13.6% | 6.1% | 3.3% |
| Jun 2026 | 29.7% | 24.2% | 19.9% | 16.3% | 6% | 4% |
| Jul 2026 | 29.7% | 24.2% | 19.9% | 16.3% | 6% | 4% |
| Aug 2026 | 29.9% | 24.4% | 20.1% | 13.4% | 7.3% | 4.9% |
| Sep 2026 | — | — | — | — | — | — |
How has the Native Instruments and Novation comparison changed over the last 12 months?
3 findings
- Native Instruments was ahead of Novation in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Native Instruments’ estimated Share of Search among midi keyboards worldwide moved from 28.6% to 24.4%, and its estimated monthly branded searches moved from 165K to 110K.
- Across the 11 months ending August 2026, Novation’s estimated Share of Search among midi keyboards worldwide moved from 12.8% to 13.4%, and its estimated monthly branded searches moved from 74K to 60.5K.
How did search popularity change for midi keyboards worldwide in August 2026?
2 changes
In August 2026, Novation lost estimated Share of Search among midi keyboards worldwide, from 16.3% to 13.4%.
Estimated monthly branded searches for Native Instruments worldwide fell 33.3% over 11 measured months, from 165K to 110K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Native Instruments’ and Novation’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Native Instruments
1 branded search term
- native instruments
Novation
1 branded search term
- novation
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.