Brandwave

How popular isNative Instruments?

In October 2026, people searched for Native Instruments by name about 121,000 times worldwide, a 44.3% decrease from the previous year. These searches made up 55.5% of all global MIDI controller brand searches, placing Native Instruments first out of six brands. When we asked both ChatGPT and Google AI Overviews about MIDI controller brands, Native Instruments appeared in four of the five answers and was the fourth most recommended of the six.

Search and AI answers in October 2026

Native Instruments is the most searched of 6 competitors and the fourth most recommended in the AI answers we collected.

  1. Native InstrumentsShare of searches 55.5%Mentioned in 4 of 5 AI answersPlace in AI recommendations 4th
  2. M-AudioShare of searches 18.3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
  3. NovationShare of searches 17.8%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  4. AkaiShare of searches 4.6%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
  5. ArturiaShare of searches 2.9%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd

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Top MIDI controller brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Native Instruments was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Native Instruments is the fourth most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Novation1st
  2. Arturia2nd
  3. Akai3rd
  4. Native Instruments4th
  5. M-Audio5th
  6. Roland6th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Novation5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Akai5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Native Instruments4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Arturia4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • M-Audio3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Roland1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about MIDI controller brands

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

How often do people search for Native Instruments compared with other MIDI controller brands worldwide?

Native Instruments against MIDI controller brands worldwide, by month

Share of searches by month for Native Instruments, M-Audio, Novation, Akai, Arturia. The figures are in the table below the chart.

View monthly share of searches table
MonthNative InstrumentsM-AudioNovationAkaiArturiaRoland
Nov 202565.8%14.3%13.2%3.9%2%0.75%
Dec 202565.5%14.3%13.6%3.9%2.1%0.68%
Jan 202674.6%10.9%9.7%2.5%1.7%0.59%
Feb 202664.9%14.3%13.3%4.3%2.4%0.82%
Mar 202656.7%18.4%17.1%4.2%2.8%0.87%
Apr 202660.9%16.1%16%4%2.1%0.88%
May 202665.1%14.1%14.6%3.5%2%0.64%
Jun 202658.2%15.8%18.5%3.9%2.8%0.81%
Jul 202659.7%16.2%17%4%2.2%0.88%
Aug 202656.5%18.6%17.5%3.8%2.5%0.98%
Sep 202657.1%18.8%16.3%4.3%2.6%0.84%
Oct 202655.5%18.3%17.8%4.6%2.9%0.98%

  1. 1.Native Instruments

    55.5%

    Held 1st. 111K estimated branded searches, -<0.01% vs prior month. Share -1.7 points.

  2. 2.M-Audio

    18.3%

    Held 2nd. 36.5K estimated branded searches, 0% vs prior month. Share -0.5 points.

  3. 3.Novation

    17.8%

    Held 3rd. 35.6K estimated branded searches, +12.7% vs prior month. Share +1.5 points.

  4. 4.Akai

    4.6%

    Held 4th. 9.1K estimated branded searches, +7.9% vs prior month. Share +0.2 points.

  5. 5.Arturia

    2.9%

    Held 5th. 5.8K estimated branded searches, +16.4% vs prior month. Share +0.3 points.

  6. 6.Roland

    0.98%

    Held 6th. 2K estimated branded searches, +20.2% vs prior month. Share +0.1 points.

Akai and Arturia sell other things too, so only their searches that name this product count here, like “akai midi keyboard”.

Compare popularity between Native Instruments and its closest rivals

Every comparison with Native Instruments

27 comparisons

How has branded search demand for Native Instruments changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending October 2026, estimated monthly branded searches for Native Instruments worldwide fell from 218K to 121K.
  • Across the 12 months ending October 2026, Native Instruments’ share of searches among MIDI controller brands worldwide decreased from 65.8% to 55.5%.
  • Across the 12 months ending October 2026, Native Instruments’ share of searches among MIDI controller brands worldwide peaked at 74.6% in January 2026 and was lowest at 55.5% in October 2026.

How did search popularity change for MIDI controller brands worldwide in October 2026?

6 changes

  1. In October 2026, Novation gained share of searches among MIDI controller brands worldwide, from 16.3% to 17.8%.

  2. In October 2026, Native Instruments lost share of searches among MIDI controller brands worldwide, from 57.1% to 55.5%.

  3. In October 2026, M-Audio lost share of searches among MIDI controller brands worldwide, from 18.8% to 18.3%.

  4. Arturia’s share of searches among MIDI controller brands worldwide has gained ground for 3 months in a row, from 2.2% to 2.9% in October 2026.

  5. Estimated monthly branded searches for Akai worldwide fell 23.8% over 12 measured months, from 12K to 9.1K in October 2026.

  6. Estimated monthly branded searches for Roland worldwide fell 14.4% over 12 measured months, from 2.3K to 2K in October 2026.

How are Native Instruments’ branded searches counted?

7 search terms

Brandwave collects information about searches that people make online using Native Instruments’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • native instruments
  • native instruments dj controller
  • native instruments keyboard controller
  • native instruments komplete
  • native instruments kontakt
  • native instruments midi controller
  • native instruments midi keyboard

Do you work for Native Instruments? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Native Instruments compete?

Native Instruments is ranked by how often people search for it in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Audio plugin brands13th of 152.4%Show ranking
DJ equipment brands2nd of 828%Show ranking
MIDI controller brands1st of 655.5%Shown above
DJ controllers6th of 60.71%Show ranking
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