Hercules vs Native Instruments:Which is more popular by branded search?
In August 2026, Native Instruments had more branded searches than Hercules among dj controllers worldwide. Native Instruments was estimated to have 110K branded searches compared to Hercules’ 9.9K, and held a 33.6% Share of Search versus Hercules’ 3%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Hercules or Native Instruments?
Compare the dj controllers people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Native Instruments, Hercules. The figures are in the table below the chart.
View monthly share of search table
| Month | Pioneer DJ | Native Instruments | Denon DJ | Numark | Reloop | Hercules |
|---|---|---|---|---|---|---|
| Oct 2025 | 40% | 40% | 6.6% | 8% | 2.4% | 2.9% |
| Nov 2025 | 36.6% | 44.6% | 6% | 7.3% | 2.7% | 2.7% |
| Dec 2025 | 36.4% | 44.4% | 6% | 7.3% | 2.7% | 3.3% |
| Jan 2026 | 29.7% | 54.2% | 4.9% | 6% | 2.7% | 2.7% |
| Feb 2026 | 36.1% | 44.2% | 5.9% | 7.3% | 3.2% | 3.2% |
| Mar 2026 | 39.6% | 39.6% | 6.5% | 7.9% | 3.5% | 2.9% |
| Apr 2026 | 39.6% | 39.6% | 6.5% | 7.9% | 3.5% | 2.9% |
| May 2026 | 35.9% | 43.9% | 7.2% | 7.2% | 3.2% | 2.6% |
| Jun 2026 | 43% | 35% | 7.1% | 8.6% | 3.2% | 3.2% |
| Jul 2026 | 36.4% | 29.7% | 8.9% | 8.9% | 13.4% | 2.7% |
| Aug 2026 | 41.3% | 33.6% | 8.3% | 8.3% | 5.5% | 3% |
| Sep 2026 | — | — | — | — | — | — |
How has the Hercules and Native Instruments comparison changed over the last 12 months?
3 findings
- Native Instruments was ahead of Hercules in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Hercules’ estimated Share of Search among dj controllers worldwide moved from 2.9% to 3%, and its estimated monthly branded searches moved from 12.1K to 9.9K.
- Across the 11 months ending August 2026, Native Instruments’ estimated Share of Search among dj controllers worldwide moved from 40% to 33.6%, and its estimated monthly branded searches moved from 165K to 110K.
How did search popularity change for dj controllers worldwide in August 2026?
2 changes
In August 2026, Native Instruments gained estimated Share of Search among dj controllers worldwide, from 29.7% to 33.6%.
Estimated monthly branded searches for Hercules worldwide fell 18.2% over 11 measured months, from 12.1K to 9.9K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Hercules’ and Native Instruments’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Hercules
1 branded search term
- hercules dj
Native Instruments
1 branded search term
- native instruments
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.