How popular isNative Instruments in search?
In August 2026, there were an estimated 110K branded searches for Native Instruments worldwide which is down 33.3% over the last 11 months. Native Instruments holds 33.6% estimated Share of Search among dj controllers worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
Pioneer DJ41.3%
Native Instruments33.6%
Denon DJ8.3%Numark8.3%
Reloop5.5%
Hercules3%
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Which dj controllers compete with Native Instruments?
Share of Search by month for Pioneer DJ, Native Instruments, Denon DJ, Numark, Reloop, Hercules. The figures are in the table below the chart.
View monthly share of search table
| Month | Pioneer DJ | Native Instruments | Denon DJ | Numark | Reloop | Hercules |
|---|---|---|---|---|---|---|
| Oct 2025 | 40% | 40% | 6.6% | 8% | 2.4% | 2.9% |
| Nov 2025 | 36.6% | 44.6% | 6% | 7.3% | 2.7% | 2.7% |
| Dec 2025 | 36.4% | 44.4% | 6% | 7.3% | 2.7% | 3.3% |
| Jan 2026 | 29.7% | 54.2% | 4.9% | 6% | 2.7% | 2.7% |
| Feb 2026 | 36.1% | 44.2% | 5.9% | 7.3% | 3.2% | 3.2% |
| Mar 2026 | 39.6% | 39.6% | 6.5% | 7.9% | 3.5% | 2.9% |
| Apr 2026 | 39.6% | 39.6% | 6.5% | 7.9% | 3.5% | 2.9% |
| May 2026 | 35.9% | 43.9% | 7.2% | 7.2% | 3.2% | 2.6% |
| Jun 2026 | 43% | 35% | 7.1% | 8.6% | 3.2% | 3.2% |
| Jul 2026 | 36.4% | 29.7% | 8.9% | 8.9% | 13.4% | 2.7% |
| Aug 2026 | 41.3% | 33.6% | 8.3% | 8.3% | 5.5% | 3% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 41.3% | 135K | 0% | +4.8 points | |
| 2, held 2nd | 33.6% | 110K | 0% | +3.9 points | |
| 3, moved from 4th to 3rd | 8.3% | 27.1K | -18.1% | -0.6 pointsmoved from 4th to 3rd | |
| 4, moved from 5th to 4th | 8.3% | 27.1K | -18.1% | -0.6 pointsmoved from 5th to 4th | |
| 5, moved from 3rd to 5th | 5.5% | 18.1K | -63.4% | -7.8 pointsmoved from 3rd to 5th | |
| 6, held 6th | 3% | 9.9K | 0% | +0.4 points |
41.3%
Held 1st. 135K estimated branded searches, 0% vs prior month. Share +4.8 points.
33.6%
Held 2nd. 110K estimated branded searches, 0% vs prior month. Share +3.9 points.
3.
Denon DJ8.3%
Moved from 4th to 3rd. 27.1K estimated branded searches, -18.1% vs prior month. Share -0.6 points.
4.
8.3%
Moved from 5th to 4th. 27.1K estimated branded searches, -18.1% vs prior month. Share -0.6 points.
5.
Reloop5.5%
Moved from 3rd to 5th. 18.1K estimated branded searches, -63.4% vs prior month. Share -7.8 points.
6.
Hercules3%
Held 6th. 9.9K estimated branded searches, 0% vs prior month. Share +0.4 points.
Compare search popularity between Native Instruments and its closest rivals
- Native Instruments vs Pioneer DJ: compare search popularity
- Native Instruments vs Denon DJ: compare search popularity
- Native Instruments vs Reloop: compare search popularity
- Native Instruments vs Hercules: compare search popularity
- Compare Native Instruments with any brand
How has branded search demand for Native Instruments changed worldwide over the last 12 months?
4 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Native Instruments worldwide fell from 165K to 110K.
- Across the 11 months ending August 2026, Native Instruments’ estimated Share of Search among dj controllers worldwide decreased from 40% to 33.6%.
- Across the 11 months ending August 2026, Native Instruments’ estimated Share of Search among dj controllers worldwide peaked at 54.2% in January 2026 and was lowest at 29.7% in July 2026.
- Across the 11 months ending August 2026, Native Instruments fell from 1st to 2nd among dj controllers worldwide.
How did search popularity change for dj controllers worldwide in August 2026?
6 changes
In August 2026, Pioneer DJ gained estimated Share of Search among dj controllers worldwide, from 36.4% to 41.3%.
In August 2026, Native Instruments gained estimated Share of Search among dj controllers worldwide, from 29.7% to 33.6%.
In August 2026, Reloop lost estimated Share of Search among dj controllers worldwide, from 13.4% to 5.5%.
In August 2026, Denon DJ lost estimated Share of Search among dj controllers worldwide, from 8.9% to 8.3%.
In August 2026, Numark lost estimated Share of Search among dj controllers worldwide, from 8.9% to 8.3%.
Estimated monthly branded searches for Hercules worldwide fell 18.2% over 11 measured months, from 12.1K to 9.9K in August 2026.
Where does Native Instruments compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Midi keyboards | 2nd of 6 | 24.4% | Show ranking |
| Dj controllers | 2nd of 6 | 33.6% | Shown above |
How is Native Instruments measured?
Brandwave collects information about searches that people make online using Native Instruments’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- native instruments
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