Brandwave

Native Instruments vs Rane:Which is searched more?

In September 2026, Native Instruments had more branded searches than Rane among DJ equipment brands worldwide. Native Instruments was estimated to have 110K branded searches compared to Rane’s 170, and held a 39.6% Share of Search versus Rane’s 0.06%. These are worldwide searches for English-language branded terms.

Share of Search among DJ equipment brands worldwide in September 2026Which is more popular in search, Native Instruments or Rane?
Native Instruments39.6%110K searches
vs
Rane0.06%170 searches

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Which is more popular in search, Native Instruments or Rane?

Compare the dj equipment brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Native Instruments and Rane among DJ equipment brands worldwide, by month

Share of Search by month for Native Instruments, Rane. The figures are in the table below the chart.

View monthly share of search table
MonthNative InstrumentsAlphaThetaAllen & HeathDenon DJNumarkReloopRane
Oct 202551.2%12.6%12.6%8.4%10.3%4.9%0.03%
Nov 202555.8%11.2%11.2%7.5%9.2%5%0.02%
Dec 202556.8%11.4%9.3%7.7%9.3%5.4%0.02%
Jan 202658.6%17.6%7.9%5.3%6.4%4.2%0.03%
Feb 202654%10.8%13.2%7.3%8.9%5.8%0.04%
Mar 202648.7%11.9%14.6%8%9.8%6.9%0.04%
Apr 202647.6%14.3%14.3%7.8%9.6%6.4%0.03%
May 202651.8%12.7%12.7%8.5%8.5%5.7%0.03%
Jun 202645.6%13.7%13.7%9.2%11.2%6.5%0.05%
Jul 202632.5%21.8%9.8%9.8%9.8%16.3%0.04%
Aug 202640.5%18.2%12.2%10%10%9.2%0.05%
Sep 202639.6%17.8%14.6%11.9%9.7%6.4%0.06%

How has the Native Instruments and Rane comparison changed over the last 12 months?

  • Native Instruments was ahead of Rane in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Native Instruments’ estimated Share of Search among DJ equipment brands worldwide moved from 51.2% to 39.6%, and its estimated monthly branded searches moved from 165K to 110K.
  • Across the 12 months ending September 2026, Rane’s estimated Share of Search among DJ equipment brands worldwide moved from 0.03% to 0.06%, and its estimated monthly branded searches moved from 90 to 170.

How did search popularity change for DJ equipment brands worldwide in September 2026?

  1. In September 2026, Native Instruments lost estimated Share of Search among DJ equipment brands worldwide, from 40.5% to 39.6%.

  2. Estimated monthly branded searches for Rane worldwide rose 88.9% over 12 measured months, from 90 to 170 in September 2026.

Other head-to-heads among DJ equipment brands

How each brand is measured

Brandwave collects information about searches that people make online using Native Instruments’ and Rane’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Native Instruments

1 branded search term

  • native instruments

Rane

1 branded search term

  • rane cdj

How the Brand Demand Index is measured

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