AlphaTheta vs Denon DJ:Which is searched more?
In September 2026, AlphaTheta had more branded searches than Denon DJ among DJ equipment brands worldwide. AlphaTheta was estimated to have 49.5K branded searches compared to Denon DJ’s 33.1K, and held a 17.8% Share of Search versus Denon DJ’s 11.9%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, AlphaTheta or Denon DJ?
Compare the dj equipment brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for AlphaTheta, Denon DJ. The figures are in the table below the chart.
View monthly share of search table
| Month | Native Instruments | AlphaTheta | Allen & Heath | Denon DJ | Numark | Reloop | Rane |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 51.2% | 12.6% | 12.6% | 8.4% | 10.3% | 4.9% | 0.03% |
| Nov 2025 | 55.8% | 11.2% | 11.2% | 7.5% | 9.2% | 5% | 0.02% |
| Dec 2025 | 56.8% | 11.4% | 9.3% | 7.7% | 9.3% | 5.4% | 0.02% |
| Jan 2026 | 58.6% | 17.6% | 7.9% | 5.3% | 6.4% | 4.2% | 0.03% |
| Feb 2026 | 54% | 10.8% | 13.2% | 7.3% | 8.9% | 5.8% | 0.04% |
| Mar 2026 | 48.7% | 11.9% | 14.6% | 8% | 9.8% | 6.9% | 0.04% |
| Apr 2026 | 47.6% | 14.3% | 14.3% | 7.8% | 9.6% | 6.4% | 0.03% |
| May 2026 | 51.8% | 12.7% | 12.7% | 8.5% | 8.5% | 5.7% | 0.03% |
| Jun 2026 | 45.6% | 13.7% | 13.7% | 9.2% | 11.2% | 6.5% | 0.05% |
| Jul 2026 | 32.5% | 21.8% | 9.8% | 9.8% | 9.8% | 16.3% | 0.04% |
| Aug 2026 | 40.5% | 18.2% | 12.2% | 10% | 10% | 9.2% | 0.05% |
| Sep 2026 | 39.6% | 17.8% | 14.6% | 11.9% | 9.7% | 6.4% | 0.06% |
How has the AlphaTheta and Denon DJ comparison changed over the last 12 months?
3 findings
- AlphaTheta was ahead of Denon DJ in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, AlphaTheta’s estimated Share of Search among DJ equipment brands worldwide moved from 12.6% to 17.8%, and its estimated monthly branded searches moved from 40.5K to 49.5K.
- Across the 12 months ending September 2026, Denon DJ’s estimated Share of Search among DJ equipment brands worldwide moved from 8.4% to 11.9%, and its estimated monthly branded searches moved from 27.1K to 33.1K.
How did search popularity change for DJ equipment brands worldwide in September 2026?
2 changes
In September 2026, Denon DJ gained estimated Share of Search among DJ equipment brands worldwide, from 10% to 11.9%.
Estimated monthly branded searches for AlphaTheta worldwide rose 22.2% over 12 measured months, from 40.5K to 49.5K in September 2026.
Other head-to-heads among DJ equipment brands
Native Instruments vs AlphaTheta: compare search popularity
Native Instruments vs Allen & Heath: compare search popularity- Native Instruments vs Denon DJ: compare search popularity
Native Instruments vs Numark: compare search popularity
- AlphaTheta vs Allen & Heath: compare search popularity
How each brand is measured
Brandwave collects information about searches that people make online using AlphaTheta’s and Denon DJ’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
AlphaTheta
1 branded search term
- alphatheta
Denon DJ
1 branded search term
- denondj
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.